You built your business from the ground up and have been working tirelessly to grow the company and preserve a spotless reputation and then, that changes. An irate customer begins leaving negative reviews or there is an unfavorable news report, both of these may create a misleading impression when online users view the search results. This is an unfortunate reality and SEO911 has plenty of experience in resolving such issues. Adding your own voice to the conversation is the key.
Best course of action is to begin immediately, to identify the damage done, analyze how extensive it is and address the issue. We start by building more favorable web properties. By utilizing multiple social media assets, we proceed to fill the search results with positive, relevant data about your company and push the less than favorable search results into the background. When a site with positive reviews meets the criteria a search engine is looking for to earn it high reviews, that website will show up ahead. The objective is to make sites that benefit your company rank higher than the sites that may negatively affect your business. One way we do this is we promote any existing press releases or syndicated articles or create promotional articles ourselves. These articles give you a voice and possibly a rebuttal to any allegations or negative reviews that may be undeserved. With our in-house reputation management team, you will be able to have your side of the story heard, if your particular situation warrants it. Most times, it is best not to reply directly but just publish positive content. Utilizing numerous social media sites gives us direct control over the business profile that is already prominently featured in the search results. Sometimes, a reporter or a blogger that caused the damage may not have all the facts and their allegation is just false. We work to straighten out such mistakes online and promote the correct version. We also publish external articles with links which adds to your website’s ranking status. The more backlinks a website has, the better. In this manner we turn a negative event into one that benefits you. We continue to maintain the positive articles and social media profiles created and this contributes to the search engines ranking your site closer to the front page.
After determining the attributes that you want promoted in the search results we can create properties which you control. They will be fortified with link-building, further optimization efforts and the primary website’s authority. These are the immediate actions we take if your business’s reputation hits a snag. This process takes time, that’s why we begin work on building your new reputation right away and continue until it is restored.
It is important to monitor and consistently maintain a high ranking website and a good reputation. Depending on the industry, the weight a negative review carries may vary. Some are unavoidable and can be almost expected, such as if your business is on the controversial side. Other times, a negative review can have a severe impact. Continuous reputation management at SEO911 works to minimize the impact of any and all negative publicity.