Many Organic SEO companies will tell you not to use PPC at all because it’s expensive and not as effective as search engine optimization. This is a narrow minded approach that generally results in the SEO company losing the client due to a lack of results in the early stages of the campaign. Organic SEO takes time and businesses can’t afford to go without profits while they wait for the search engine optimization to get them to Page One. That’s why SEO 911 uses PPC to keep traffic coming in while we’re building links and doing directory submissions.
SEO 911 offers PPC Management that includes a thorough keyword analysis and monitoring of bids and conversions while the campaign is going on. Our goal is to run an affordable Pay Per Click program that will give you a return on your investment while we build the longer term Organic SEO solution that will bring you to the next level. PPC is not a long term solution. It’s a means to an end.
In the beginning of an SEO analysis, SEO 911 will examine your website for relative keywords and we’ll use those to create your PPC campaign. We use Google Adwords, which offers keyword campaigns and placement campaigns by site or category selection. Our team members are experts at choosing the right combination for you and helping you set a budget that will be affordable and effective at the same time. Google provides the tracking and the volume of impressions and SEO 911 provides the expertise to make it work.
With the keyword and placement options available from Adwords it is possible to target either a specific type of consumer or a local area. This is great for testing new products or when you’re having a sale of some kind. We’ll create the ads that bring you traffic and we’ll use our web design and content development skills to ensure conversions. When you hire SEO 911 to handle your PPC campaign you are getting a complete internet marketing package.
Pay Per Click is a technique which falls under the category of Search Engine Marketing, or SEM. You’ll read many articles on the internet comparing SEM to SEO and exhorting the benefits of either one or the other. The truth is that the two methods are complimentary. SEO 911 has learned from our ten years of experience that the proper internet marketing plan for any business is almost always a combination of the two.
Let us manage a PPC campaign for you to get you instant results and start our Organic SEO process to help you achieve long term success. We’ll combine the two and we’ll change your content and the look of your website to improve your conversion rate and bring you the results that have been eluding you for so long.