Web Presenters and Video Marketing: Not The Same Thing

As a business owner you may be running a lot of ads to gather more customers. That is business 101 at work, and while it may have worked in the past, it’s not as effective as it used to be. Today’s generation has learned how to block out advertising and separate it from real content. You have to learn how to get past that so that you can talk to your visitors and offer them quality, while at the same time guiding them towards a sale.

A web presenter is a video with a human talking that sends a direct message to the visitor. With the current tune-in and turn-off mentality of the Internet generation these days, you need a tool that will get your visitor’s attention and keep it. Web presenters have effectively done this job on many sites as long as the message is well presented.

The person talking on the video looks right into the eyes of the visitor to pass on a message. The person viewing the video feels like someone is talking directly to him and will often become engaged in what is being said. The quality of the message needs to be great to hold onto the viewer’s attention, but if this is done, you may just have a new customer on your hands.

One of these videos added to your website can turn it from a stale static site into something interesting and exciting. Your visitors will stay on your site longer and this will help your organic SEO. Google does keep track of how long people are staying on your site. If Google sees that your visitors remain on the site long enough to see the presentation and then perhaps click for more information on another one of your pages, it will be noted.

More and more web masters are using videos as a presenter to help with natural SEO and to increase sales. It is not a form of video marketing, however, since the presentation remains on your site. Video marketing involves making videos that are sent out to other sites for backlinks and to increase traffic.

Web presentations have nothing to do with video marketing. They are both separate marketing tactics that have each been proven to be effective in their own areas.

Build Interest and Conversions By Mixing On-Site Video with Targeted Email Marketing

It is getting harder and harder to keep up with all of the Google SEO trends, but that is not to say that it is more difficult to convert visitors that do end up at your site. In fact, it is getting easier. The art of conversion has developed into an almost scientific process with new tools being added every year that make the whole job even easier.

As far as small business SEO goes, it should be left in the hands of a professional company that can get the job done quickly and affordably. A small business owner simply doesn’t have the time to commit to this type of project and needs to hire it out.

Website conversions can also be increased by using a business that specializes in this field. There are three things that any website has to do. It needs to keep customers on the site for as long as possible, convince visitors that the service or product offered is something they should buy, and finally offer reasons why their emotional decision to buy is correct. Once this is put into effect there will be more sales.

The best way to increase conversions on site is to use on-site videos along with targeted email marketing. Videos help to keep visitors on the site while email marketing can continue the conversations after the visitors have left.

There are a lot of visitors that will come to your website and won’t buy anything right away. A lot of people need time to think about a purchase, and if you don’t stay in touch with them you will lose the sale. By offering something for free now, and then following up with them through emails later, you’ll be able to catch these future sales.

Sometimes this can happen in a few days, sometimes months and in extreme cases it may take years before a customer ever decides to buy something from you. This is fine, however, because as you build up your base of subscribers your sales will increase regularly.

There is no better way to increase your bottom dollar than by using on-site videos along with email marketing. These two tools have proven themselves beyond doubt to be long-term moneymakers for any business.

Effective Website SEO Requires Constant Attention

There is a lot of talk about SEO today and for good reason. Search engine optimization is what will take your site to the top of Google so that people see it and click on it. The concept is so simple, yet also so complex. The theory itself is simple, but the logistics involved are more complicated. It takes a lot of work to make a site rank high up in the search engines and there is a certain process that needs to be followed in order to achieve that goal.

Many business owners think that getting SEO done on their site will bring them to the top of Google and then the job is finished. What happens, however, is that once a site reaches the top it needs to be maintained in order to stay there. The SEO work involved in maintaining a top position is much less than the work needed to get a site to rise. At the point where a website is sitting comfortably in the first ranking on the first page of Google, the website SEO work is less costly.

It still needs to be maintained, however. Once you start playing the SEO game your website will start to lose its rankings. It’s like a video game. You can rank up all the points you want, but you need to keep playing it for the game to continue.

Things that need to be kept in place in order to keep your rankings include directory submission, posting on forums, bookmarking on social sites, article and video distribution and backlinking. If these activities stop, you risk losing all of the hard work that you’ve put into your SEO efforts.

The best way to keep your site at the top is to use a professional SEO service. This type of company will take care of these activities for you and the price will be minimal. It will only take a small monthly investment to maintain your position and profit level.

It all comes down to a simple mathematical equation at this point. What do you have to potentially lose if your rankings fall versus how much will you have to pay for SEO? In almost every case the numbers add up to maintaining the ranking with a small amount of effort versus watching the site fall.

Everything Social — Bookmarking, Buttons, Banter — ALL of it Takes Time

As a business owner you probably don’t have a lot of time on your hands. You have employees to manage, accounts to keep straight and everything else that goes along with running the day-to-day business. You may have a website on top of that that you are trying to keep under control. The problem is you don’t have enough time to maintain it.

Search engine optimization takes a lot of time. It is easy to get to the top of Google for the business you are running in your local area, as long as you have the time to spend doing it. There are so many ways to go about getting ranked that it’s hard to keep them all straight, let alone find the time to implement the plan.

One of the things that needs to be addressed when you are working on your SEO is social bookmarking. Social bookmarks require constant maintenance. That is why they are called “social”. You need to stay in touch with your friends on Facebook, make new Tweets every day and do forum posting at least a few times per week. Who has the time to stay social when you’re also running a business?

You’re going to need to get some help with your social presence in order to raise your ranking in Google. You have two options here. You can either hire somebody in-house to do it or hire a professional company on the Internet. Using somebody in your business will cost a lot more than using a separate company.

Professional SEO companies have a system in place so that everything runs like clockwork. Things get done quickly and efficiently so that the work that needs to be done on your site is kept affordable. These companies also understand exactly what Google is looking for and operate based on this data alone. When you have somebody working in-house on your SEO projects it is easy to get sidetracked and spend too much time on Facebook or Twitter when other things need to be handled as well.

You’ll get more business as you become more social on the Internet. Word will spread about your company and what it has to offer. If you haven’t yet developed a social presence, now is definitely the time to do so.

Organic SEO Gets You More Visitors Per Dollar

A lot of people are talking about different traffic sources other than organic SEO. The fact is that 4 out of 5 visitors will visit your website based on how high you are located in the search engines. That is a lot of traffic! Perhaps some of the people that are looking at these alternate sources of traffic are just afraid of doing the work necessary to make it to the top of Google.

Here are the four other sources of traffic that are most commonly used when proper SEO isn’t in place.

Banner ads

Only 2% of visitors to any website come from a banner ad. They usually cost money to place and many of these visitors are not targeted. There shouldn’t be a lot of effort wasted on banner ads.

PPC marketing

Approximately 16% of website visitors arrive at a site through ads placed on Google and other search engines. It is an expensive proposition to run a marketing campaign on Google and most people hire a PPC management company to do it for them.

Social marketing

About 5% of the visitors to a website come from a social marketing site like Twitter or Facebook. Social marketing is an important part of any business’ web presence, but it simply does not compare to natural SEO.

Text ads

These are ads that could be placed in a classified ads directory, on other sites or at the bottom of articles sent out. These ads only bring in about 0.5% of all visitors to websites across the world. There has been a lot written about article marketing, but while it does have its place, it should not be counted on to bring in a lot of traffic. It is best used for backlinking.

Natural SEO

There is nothing that can compete with organic SEO and probably nothing ever will. Proper SEO will bring in about 77% of the traffic to websites across the world. The only way that you can compete with the big guns out there is to have your site ranking near the top of Google. You can use the other sources of traffic, but don’t forget about the one that will give you the highest traffic volume.