Organic SEO Marketing

A Small Business SEO guide that’s simple

Welcome to our guide to doing small business SEO in a big way.

Though in many respects, the rules underpinning SEO are the same regardless of the size of your enterprise. However, your priorities will be very different as a small business. In this post, we’ll be taking a look at how you can focus on three core areas for small business SEO success.

As a small business competing online, it is essential that the content on your site offers something unique to your customer. If you are offering a general approach to selling a product or service that your customer could find elsewhere, then why wouldn’t they? Be sure to research your competition. But remember, nobody is in a better position to know your audience than you.

Secondly, and this point is rarely stressed, you must have a clinical approach to your website back-end. The back-end of your website is the admin portal where your website design and content is put together. It’s also a place where a great deal of organizing can be done (or not). Though your visitors will never see your back-end, they will see traces of it. For example, what your visitor sees on the search engine as the “meta title” and “meta description” of your page. Your back-end is also crawled by search engine bots, and this is why an organized website is a fantastic SEO tool in itself.

Simple design
Last but not least, a simple website design ticks many boxes for small business SEO. Firstly, simple design looks professional and makes a good first impression. Secondly, simple design allows your audience to focus on what’s most important, the content! Third, the more simple your design, the more quickly your site can run. Four, a simple design is inexpensive and easy to maintain. Sounds good, right?

Suitable practices for small business SEO

While in many respects, the similarities outweigh the differences for big business and small business SEO, there are some practices which lend themselves particularly well to small businesses.

The main criteria that these SEO practices share is that they are all:

  • Affordable
  • Practical
  • Effective
  • Simple to maintain

Blog
Having a custom blog built for your website is a truly unique SEO method which meets all of our criteria above while offering a completely unique addition to your website. Your blog is a place to offer unique content or to give additional info that expands upon your main content for those looking to learn more. Better yet, your blog is a place where you can build a community around your brand.

Keyword Research
Next up on our list is keyword research. Your SEO professional will research the most effective keywords for each page of your website, allowing you to connect better with your audience, and ranking you better with search engines. Once again, keyword research is excellent value for money, and one of the most effective SEO methods in the book.

Simple design
A clean, minimal, professional design is a top trick for eliminating any ideas of expensive and difficult to build websites. If your business / website is small, then focus your main menu on a handful of points, and ensure that your pages from there are connected in a clear and simple way. You should also keep a home page icon available from every page.

Backlinks
Last on our list of small business SEO techniques are backlinks. Backlinks are hyperlinks that connect content on your web page to another associated site. Backlinks can be used to prove a point, to expand upon the subject, to offer similar related websites, or for any other of a myriad of reasons. Backlinks are incredibly simple to use, and they work by helping search engine crawlers to contextualize your content within the wider web of the internet.

Leading Los Angeles SEO Service

If you’re on the lookout for a leading Los Angeles SEO service then you’ve found your way to the right place. The industry of web design, development, and SEO has bloomed and blossomed in sync with the growth of the Internet, and the two will always go hand in hand to some extend. The result of this boom of a fledgling industry means that there is plenty to choose between, however, how can you know which is the right choice for you?

Well, first of all, finding the very best SEO service for your site depends on knowing what to look out for, and this is exactly what we’ll be explaining in this post.

Finding a leading LA service
The first thing that you’ll need to do on your hunt for an SEO professional is research. Lots of research. Look around at different companies, being sure to check out reviews, testimonials, and examples of past work. Be sure to check beyond their own website, looking at reviews on Google, Yelp, and so on to get a good indicator of what customers think of the service.

Once you have a shortlist, it’s time to begin looking through the different services that they offer their clients, finding those which offer the most services which you think you might require, if not now, then at some point down the line.

Finally, once you’ve narrowed your short list down to reputable companies who offer all of the services that you are likely to need, compare the prices. It is also worth sending some correspondence to these few companies and requesting quotes, as they may be able to offer a better deal than advertised, especially if you require a tailor made service. Since all websites are unique, all sites should have a unique price from the developer, and remember that if your site is small, then prices may be lower too.

Finding affordable SEO for your budget

If you’ve found your way to this page then like many others, you’re on the lookout for affordable SEO. Fortunately, you’re in luck! Many of the most prominent SEO techniques are cost-effective for the results they produce. In this post, we’ll be focusing on only the most cost-effective measures that you can take.

Unfortunately, there is no set rate that I can list here that will apply to all websites and all web developers. All costs should, however, be proportional to the size of the task (and the size of your website). All of the below are low priced relative to setting up a website.

Keywords
First of all, keyword research and implementation within your content is an extremely cost effective measure and is fundamental to proper website SEO. Keywords have been used since the dawn of the Internet, though the way we use them has changed.

Keywords work because search engines use robots, called crawlers, to scan through the content of each page of your website. These crawlers get an understanding of what your website is about by finding keywords on your page.

Responsive design
Next up, is responsive design. Responsive design is all about building a website that works on multiple platforms including mobile phones and tablet devices. If you’ve ever clicked onto a site while browsing on your mobile only to find that the site doesn’t work as it normally does, then you’ve seen what can happen when responsive design is missed. Plus, if you’re building your site from scratch, it will cost more or less the same to build your site to be responsive from the start.

Blog
Finally on our list of affordable website SEO practices, is blogging. Creating a blog on your site is cheap, and it can be added to and managed for as little as nothing if you’re happy to do it yourself.

Affordable SEO techniques are often the most effective

It is really quite shocking how many websites are only a small investment away from being a success. But which never make the leap. This is particularly true since building a website online is an investment, just like setting up any other type of business.

The way to think about SEO is that it plays a similar role to other investments which would be necessary for say a shop or a restaurant. You wouldn’t buy a retail premise and simply leave it as it is. Rather you would invest in transforming the place to make it your own. You would also need to invest in furniture, advertising, and a never ending list of other things in order succeed. This is the same for SEO, and in this post, we’ll be looking at some affordable SEO techniques, and why they are worthwhile.

Small business website design
The first element of SEO that I want to look at is website design, since it makes for a useful comparison. Designing an attractive and professional website is a hugely important element of success online, I’m sure you’ll agree. well, it can be compared to all aesthetic investments that might be needed for a shop or restaurant. Furniture, signage, window displays and so on are essential to a retail premise, just as design is for a website.

Responsive design
Responsive design pertains to designing the blueprints of your website so that it can function optimally. This includes devices like mobiles and tablets, as well as at home personal computers. The investment can include your website design, and this investment opens you up to around double the potential audience.

Keywords
Keywords are another extremely effective SEO technique. And it is affordable to all websites. Keywords work by helping you to better connect your content to your audience. 

Using website SEO to transform your site

If you have an existing website, it is crucial for your long-term success that you continue to develop your site over time. Without continued attention and work, you will eventually find that your website stagnates, and begins to lose momentum. There are different ways to curb this threat, however only one makes sense in the long-term. Also, only one is truly affordable, and this is website SEO. If you aren’t yet familiar with this term, then don’t worry. You’re not alone, and we will explain as we go through this post.

SEO
In simple terms, SEO includes all practices used to improve a website. The focus is primarily on improving the website insofar as the search engine ranks it. However, it is also deeply interconnected with how your visitors experience your site. SEO includes everything from website design, blog creation, content production, keyword research, and many other techniques. Generally, SEO is broken down into “on page”, and “back-end” SEO.

On-page SEO
On-page SEO refers to all SEO techniques that will be visible to a visitor of your site. It includes everything listed above, all of which play a role in how a search engine will rate and rank your site. There is no one area which should take priority over others, however, you should generally begin work on the areas which your site is weakest in. Or otherwise, try those things which you have yet to try.

Back-end SEO
On the other hand, we have back-end SEO. Back-end SEO includes all of the SEO practices which will not be noticeable to your audience, but which makes a big difference to the search engine. One exception which your audience will see includes meta titles and meta descriptions, these being the text and title that you see on the search engine results page that describes what is on the page.

The best cost-effective website SEO techniques

It is always surprising to realize how many businesses, particularly small ones, that avoid investing in website SEO. One of the main reasons seems to be a fear of costs. It’s difficult to know why this misconception is so common. One potential reason is that prices can vary so much, and there are no set prices for specific SEO techniques. Rather each developer decides their own prices. With this said, there are many cost-effective SEO methods available, and in many cases, these are the most effective and widely used techniques in any case.

Keywords
Doing some keyword research, and spending the time to implement those terms in the content of your website and / or blog is one of the most cost-effective of all SEO techniques. It is also one of the most foundational.

Backlinks
A backlink is a hyperlink used on your page which connects to other websites. By offering the content of complimentary websites you will provide a useful service to your clients. You will also be ranked more highly by the search engine. Plus, over time, you might find that sites which you’ve linked to are now linking their content back to yours.

Back-end practices
The back-end of your website is the part that your visitors will never see. Though this certainly doesn’t mean it’s irrelevant. Tidying up the back-end of your site is read positively by the search engine, plus it’s quick, easy, and affordable. 

Design
Finally, I wanted to add design to this list, especially since it is an essential investment to get you up and running in the first place. Making a big impression with website design is easier than you might think, and by offering a simple and clean layout you will make a big first impression with visitors. It is also highly worth investing in responsive design since this can handle your website over all platforms, including mobile and tablets, for little extra cost.

How organic SEO yields the best long-term results

In this post, we’ll be taking a look at both organic SEO and paid search to consider which method is best suited to producing the most productive long-term results for your website. Before we compare the two, though, we will firstly give a brief explanation of them both.

How organic SEO works

Organic SEO, as the name suggests, is all about slow growth and develop, and it includes most of the ways that you can make improvements to your website. This includes, but is not limited to website design, responsive design for mobile, content creation, keyword research, blog writing, or any features that can be added to your site to add value (maps, click to call, e-commerce, and so on).

How paid search works

Unlike any and all elements of SEO, paid search works uniquely, and is completely separate from SEO. Among paid search methods, PPC or pay per click advertising is among the most popular. PPC involves paying for sponsored search engine adverts which will appear at the top of search results.

Why organic SEO is best long term approach
Though there will always be exceptions, in almost all cases the best way to build a website is with organic SEO approaches. When you invest in SEO practices, like web design, or improving web content, those improvements remain on your website while you can move on to address areas that need improvement, so that over time your website becomes better and better at drawing in and entertaining / informing your audience.

Paid search, on the other hand, is extremely effective in the short term, however, it does not lead to any intrinsic improvements for your website. This means firstly that when you stop paying for paid search facilities, all of your progress will vanish, and secondly that even if you do increase your traffic, these visitors might not return if your site is below standard.

Organic SEO vs. Paid search

When we think of search engine optimization, organic SEO is what usually comes to mind. There are other ways to optimize your website, however, and these are usually referred to as paid search methods. The type of website you run, and the stage that it is at on its journey will determine how valuable each can be. However, there are some general rules guiding how effective each can be. We’ll be taking a look at both in this post.

Organic SEO
Organic SEO is all about growing your website. It is called organic because it takes time, and is a long-term process. Organic SEO techniques are generally aimed at building you a website which works in sync with the algorithms set by search engines like Google, Bing, and the rest.

Paid search
Paid search, unlike organic SEO, is a more immediate solution to increasing traffic to your site. It includes methods such as pay per click advertising. Paid search is all about paying to have your content put before a large audience. SEO, one the other hand, is about building your site so that it slowly gains a larger audience over time.

Pros and cons of each
Paid search is great if you’re looking to make a short-term impact. Say, for example, you’re setting up a seasonal Christmas website. In this case, the idea of slowly building your site would be to miss out on the busy spell in December. Companies operating in industries with fierce competition or with similar products or services can also benefit with paid search.

The limitations of paid search include that it is relatively expensive, and also that once you stop subscribing you will lose all of the benefits gained. If you’re looking to build a website that you’re hoping to grow and grow into the future, then organic SEO is always likely to be the preferred option.

How Organic Seo techniques create SEO synergy

In this post, we’ll be looking at how organic SEO techniques can have effects which go beyond the aims they are used for. This leads to a synergy of SEO techniques. Where one area of your SEO will begin to have knock-on effects to other SEO areas.

To begin with, each SEO technique has its own goal. Website design is aimed at producing a pleasing appearance. Responsive design adds function. Keywords help you to connect with your reader. And the back-end of your site helps a search engine to crawl your site. When these techniques are properly executed, though, they can also produce other benefits.

The way that search engines work means that these techniques can often have a positive knock-on effect in other areas of SEO. An attractive design might make other websites more likely to link to your content. Responsive design tools might equally play a role in determining your website’s appearance.

Perhaps the main reason for SEO synergy, though, is that any progress you make is likely to result in a traffic increase. The search engine will read an increase in traffic as something positive, causing your pages to rank higher. Over time this practice can lead to a snowball effect. This is why focusing on one area can be unproductive, and why it is better to focus on developing all areas of your SEO. 

You should see your SEO efforts as all connected. All part of one goal to build a successful website. It can often be the unexpected things which make a big difference with SEO. Tidying up the back-end of your site might go unnoticed by your visitors, but if it leads the search engine to rank your page higher on search results then you will still see increases in visitors.

Exemplary responsive website design

Creating even a very basic responsive website is a fantastic start to your successes as a mobile ready website, and the increase in attention your website received should have an overnight increase. But once your base is firmly established it’s important to keep building to make your site as competitive as possible.

Here we’ve listed some really impressive, exemplary responsive website design features that are sure to add an edge to your mobile website.

Make use of touchscreen
It’s such a great way to take responsive design one step further and make the user experience on your site that little bit more enjoyable to your user. Use clean icons and ghost buttons to make touch navigation more simple, and make sure scrolling is smooth. It’s also not a bad idea where possible to re-format content to read more horizontally rather than down the page, this way the pages slide in an and rather than the user scrolling point to point.

Use hidden menus
Hidden menus are another great way to add some space for your content and remove clutter from the sides. The result is a larger screen size to make use of for your actual content, and less distraction on the sides. It also gives a really sleek and techy user experience that’s really popular right now.

Keep it simple
Finally when designing for mobile browsing it’s absolutely key to keep your design as clean, simple, and minimal as you can. Firstly this helps with the tough job of speeding your website up, but it also helps to engage the viewer’s eye, particularly relevant when dealing with a smaller screen.

Make menu screen more simple and in general narrow the navigation through your website, again simplicity is key when designing for mobile, and will set your website apart from so many who fail.

 

Hidden perks of custom blog creation

There are plenty of great ways that custom blog creation can help a website to develop, to rank more highly in search engines, and to pull in more traffic and more returning traffic.

Firstly your custom blog is a massive archive of extra content that your customers can be entertained by, or find informative. Whereas on the main pages on your website you’ll be appealing more to general customers, your custom blog is a place you can go into great depth and specificity without cramping up the pages on your website.

Each blog post is also another potential headline waiting to pull in traffic for search results page, another way in to your website so to speak, and another potential interest or topic covered.

A custom blog is also a place you can take comments from your customers / members, and where members can discuss topics between them, this is something that can give a number of potential benefits to an opportunistic website owner.

Firstly it creates a micro community within your customer base, which had to be a good thing. Secondly it’s a potential pool of information for where you could be doing more, or less as a business.

There are also some less obvious ways that custom blog creation gives your website a boost too.

The consistent and frequent nature of posts on a blog, compared to say the regular new page posts in your main website will be far greater. This constant flow of data gives search engines like Google the good impression that your website is an active one, with regular and frequent posts made. This is great for your page ranking on Google and another arm to your SEO strategy.

Plus the backlog of blog posts will never become dormant, should a user search the web for the very precise post made on your blog 5 years earlier, your page could still rank high for relevance and be pulling in traffic into the future.

So what is responsive website design?

 

Responsive web design is the creation of a website format that reads not only by desktop devices, but also mobile devices of varying sizes. Basically if a website ever seems to some degree not to be functioning when you use your mobile it’s a sign of limited responsive design features.

The first and perhaps most fundamental element of responsive website design is using software which re-frames your content and sets it to be dynamic in response to different screen sizes. This can involve many different methods but basically most break your webpage into large pixels and try out different ways to set their appearance given different device types which is why many websites appear differently when used on mobile or desktop.

Your website needs each page to be laid out so that the whole page can be seen even on a tiny screen. If the user needs to scroll left and right as well as up and down to read an article or view a product then they’ll likely tire and move on elsewhere.

The next most important thing when designing a responsive website is that it needs to be fast. One very basic way of re-designing for mobile includes stripping a website back, too much media can really slow down a webpage, and might not have the same effect on a small screen.

Next your responsive web design needs to be usable with finger and thumb. This means using larger menu icons, and generally relying on clicking less. Scrolling might be favorable over clicking between pages, and icons of buttons might be easier than small menu tabs or drop down menus.

There are many more advanced ways you can improve the responsiveness of your mobile web design, but these are q few great places to start. Remember running a website means constantly checking, revising, and implementing new techniques.

 

Is first page placement a realistic target to set your business?

Once you’ve registered a domain and began the tricky work of putting together a website eventually you’ll come to a point where you realise you need somehow to compete with a whole world’s worth of competition in your industry. This can be daunting, but fear not.

Fortunately though it isn’t quite as hard as it sounds. Here we cover some relatively very simple ways you can vastly raise your page ranking on Google, and how using your speciality you can achieve first page placement.

Our first tip is to always use short, simple, concise, and above all relevant website urls and page names. The same goes for your meta title and meta descriptions.

The website urls and page names are more to appeal to your viewer, so keep that in mind. Your meta title tells bots from search engines what the subject of your page / website is, and this helps Google to rank your page as more relevant to a given search.

Next make sure keyword research is given plenty of attention. Since the birth of the Internet the use of keywords have been used by search engines to determine page relevance. Though don’t be too enthusiastic as too many keyword repetitions can cause your page to be red flagged and penalized.

Clear navigation is another key to ranking well with search engines. Software called crawlers used by search engines roam the web link by link discovering and storing all of the pages. The more clearly your internal links are, the better you’ll rank with the robots, and your real audience, and both are steps toward first page placement.

Quality backlinks are also a great way to improve your website’s transparency with search engine bots, which also gives more information on relevance for a subject as well as giving your site more credibility.

 

PPC management – pros and cons

Taking the route to advertise using Pay Per Click or PPC is an interesting and fairly unique way to get word about your business out, direct sponsored by the search engine, Google for example.

It is important to note that PPC marketing is no replacement for a grounded SEO campaign, but it can still be a handy weapon in your Arsenal, and a great way to establish your brand with a shortcut to first page placement on the search engine.

Firstly PPC marketing is when you see sponsored ads at the top or on the margin of your google search. The great thing for the user is that with PPC you only pay for clicks that actually come into your website. One great benefit of this is that you can experiment with different seo strategies and continually refine your keyword use for the best results and the highest return on investment or ROI. 

Other benefits include the easy nature of the service, no hard contracts are signed and you can alter or cancel your ad whenever you want. This is another really considerable benefit which many advertising campaigns certainly cannot boast. With a PPC management service you can analyse your return on investment ROI on each individual keyword you advertise using to edit your campaign regularly to get the best results.

Having a dedicated PPC manager also hands you the website owner one other crucial resource, time. Managing, or trying to manage your own seo campaign is extremely time consuming, and could also be frustrating if you lack the technical expertise. Handing over the responsibility to an expert will give a peace of mind that your ad campaign isn’t wasted money, and provides accountability for the results which is hopefully backed up by happy previous customer testimonials, and examples on their own website. 

 

Creating your small business SEO campaign

It can be tricky to work out where to start when creating a small business SEO campaign. You’re unlikely to have a dedicated department of experts, and you might not necessarily have the technical understanding to know your way around SEO.

With a few simple fundamental building blocks though (all of which are affordable if not free) you can have a solid long-term SEO campaign in place.

Firstly just take a look at your website and be critical. What are the current design flaws? How could navigation around your site, both for your visitors and search engine crawlers, be tidied up for a more smooth experience? How are your pages formatted? Are they consistent? and make sure they’re easy on the eye.

There is plenty a small business can do to improve the standard of it’s website without spending a fortune. Some other design related tips could be use simple or subtle colour schemes, and don’t use too much media.

One investment that is absolutely essential, at least it’s absolutely worthwhile to any small business is mobile / responsive design. I’m sure by now you may have heard that more than half of all web browsing is done on mobile devices, and it just seems an enormous waste to abandon that huge segment of your audience.

Another great basic tip for small business SEO campaigns is to look at what your competition are doing. Every industry has its own way of using the web, and looking for trends in how your competition set up their websites can give you some useful pointers.

Finally and perhaps most importantly, you need to focus hard on your content. Most small businesses had fairly static content, meaning that the information you put on it stays on the website for a long time. If this is the case it’s particularly important, but for all websites content needs to be one of your core priorities as it will largely determine your online success and popularity.

 

3 Reasons local internet marketing is crucial

So many businesses operating online focus their marketing campaigns more at the wider public, even when they aren’t necessarily meaning to. So many use a kind of autopilot setting without necessarily considering the benefits of focussing on a smaller, more targeted audience.

Local internet marketing is beneficial for so many reasons, 3 in particular we’d like consider in this post. It’s also worth mentioning that local internet marketing can be done in a variety of ways, many of which are affordable if not completely free.

Direct
So firstly local marketing is direct and responds precisely to a precise search. If someone requests a hair salon in LA then companies which mention they’re based in LA in their content are going to feature more immediately and receive more attention from users.

Relevant
Also local internet marketing is relevant. So many businesses operate on the basis of making money at the point of sale, all retail companies, restaurants, salons, and so on. For this type of company as well as many other service industry jobs your local area is your core customer base and it makes sense to focus some energy on them. Feature on maps, and set a free google page with a photo, number, opening times and other info about your business.

Gives you a USP for first page ranking
Finally, your small window cleaning operation might not feature on the first page of Google often, but if you’re really precise about your location, and take advantage of other forms of local internet marketing then for local searches you just might reach the top spot for a Google search.

Imagine your customer is waking in your neighborhood looking for the service your provide on google and they can with a few clicks be directed to your front door by gps. These are just a few examples of why taking advantage of local internet marketing is a must.

 

The best affordable SEO techniques

Though it’s true that many companies spend a small fortune on SEO campaigns, it’s definitely possible to implement really effective affordable SEO techniques, especially for smaller businesses. In fact many of the most crucial SEO techniques can be done simply.

In a few basic steps your website can go from being completely seo incompatible to relatively crisp, you just need to know what to prioritize.

First of focus on the way you’re going to be presenting your content, the structure of your site and your sitemap in other words. Is navigating your website easy? This will have a big effect on both web crawlers used by search engines as well as your audience and both will lead to a snowball effect rolling downhill for your page ranking.

Also the visual design. When it comes to ranking well on search engines like Google your popularity from your audience is important and this can be effected by the visual appearance of your site. Bold, loud, flashy websites may come across distasteful and too much info and media can cause overcrowding taking focus away for your content.

Also simple keyword search is valuable, particularly when done thoroughly. Try implementing your keyword process with your copy / content writing to safe time and effort. There are even free software available for finding and refining keywords for your given topic / industry.

Try connecting to a few similar level related websites through backlinks, this is beneficial for a few reasons. Firstly as mentioned earlier the more links to your pages, the easier it is to crawl for search engine bots. But also having valuable backlinks is a great long term way to expand your reach dramatically for pulling in traffic. Finally building relationships with other online businesses through this networking can have other great and unexpected results.

 

Website SEO basics

It’s useful for anyone running a business online to understand a little about how the web and in particular how search engines operate. Understanding this will give a more intuitive grasp of the value of a solid SEO service as the foundation for online marketing as well as giving some ideas about design formatting to consider.

Firstly, what do search engines do exactly? Well they do plenty of things, in terms of processes somewhere beyond the trillions. In practice though a big part of what they do can be broken down into crawling and indexing.

Crawling involves using software known as crawlers like Googlebot to collect info from public web pages much as we do when browsing, by moving from link to link. This explains why a clear site map is so important for your website, as well as for usability.

The masses of information are then indexed and data banks all over the world help meet the almost immediately supply to an unlimited demand for information. Pages are sorted by relevance and popularity and are ranked by a combination of the two factors. Rating highly here is what website SEO campaigns are all about.

It used to be the case that websites could shortcut search engines by filling their pages with keyword text, though they’ve developed a great deal since.

The search engines use algorithms to determine the order and content of the results from any gives arch query to allow instantaneous results.

Knowing a little more about how search engines work helps to explain what exactly it is that website SEO is for, as well as informing us on how to engage with SEO.

 

Organic SEO – what you should know

To understand exactly what organic SEO means it’s necessary to have a short history in its evolution alongside the growth of the World Wide Web. From the birth of the Internet users dialed up to connect, and search engines like yahoo, and Google were there to direct people to the relevant pages they were searching for.

This was the also birth of organic SEO, a practice used by website owners to better connect their content to the viewer / customer, via the search engine.

As with anything, the early days were fairly basic compared with where we are today and in the past it was possible to shortcut your way to top using techniques now considered as malpractice. Websites could farm links to their website or plaster their content with popular keywords, a practice known today as keyword stuffing. However today websites engaged in this type of practice will only be penalized, and are very unlikely to slip through the net so to speak.

A more intuitive algorithm is now used by the likes of Google when crawling through web content, and the use of many quantitative readings have switched to look more for the quality of content. For this reason and others SEO today is far more engaged in creating high quality content, which is great for customers.

When it comes to quantitative data used by search engines relevant to your SEO campaign, the more important factors are things like how often customers return, and for how long they remain on a site once they enter it. As a result trying to shortcut the search engines has become a thing of the past and focusing rather on things like design and other ways to make the visitors experience more friendly have flourished.

Similarly rather than focusing on collecting as many backlinks as a website can, today your SEO manager is far more likely to focus on several strong websites to link to in a tightly knit partnership type deal.

If there is one current trend that stands out at present in the way organic SEO has changed it would be this, quality over quantity.

      

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