Mobile Apps

Having a mobile friendly version of your website is more important than ever. Its increased importance began in March 2015 when Google modified their search engine to give higher priority to those websites that can transfer seamlessly between different devices. This is a high-impact change to the Google search engine that has significantly rearranged the order in which sites are pulled up. Google now pulls these apps through its organic search results by factoring in the content from those mobile applications when it determines the order of its mobile search results. Before this change, the app only surfaced if it was already installed on your device. This feature is called App Indexing and allows apps to be seen more prominently in the search listings. Basically, when performing a search on a mobile device using the Google search engine your results will not only include the web pages, but relevant content within the app as well.

The search engine crawlers rank the internal app screens via deep links and they can only do that if the mobile app has a corresponding web page. The modifications made to deep link changes have significantly impacted how this action is performed and requires corresponding changes to your online business website. A direct link to download the app on the primary website is one of the ways SEO911 increases your visibility online. Having links on your site leading to relevant pages such as blogs and additional information on the products you’re selling rates higher with the crawlers than website without those links.

A well-designed mobile application must have the following bare necessities. The content is well presented on the mobile device without needing to be pinched or zoomed to make it usable. It must be easily readable on small screens and be simple to navigate with a finger. When it is helpful to the user and is properly understood by the search engine, it is a successful mobile application. It’s important to note that the iOS app store search is known to be not that great, therefore it’s important to have your app be easy to find in other locations. Its design must include content that speaks to a search engine and gets pulled up when the relevant key words are entered.

It is estimated that over 86% of mobile usage is achieved through mobile apps. This means they are as important as the primary website itself, if not more. The site viewed on a large laptop screen, the site viewed on a cell phone screen and the mobile application must all be ‘in tune’ with each other. We provide this overall holistic approach to maximize your visibility through Google, Yahoo and Bing. The potential client must readily recognize that it is the same company and be able to perform the same actions through all three mediums. In fact, according to research, younger users prefer to utilize mobile applications as opposed to the primary websites to conduct their business. As more emphasis is placed on mobile applications it’s increasingly important to make them user-friendly and readily accessible.

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