VIDEO MARKETING SERVICES
A Forrester study came to a conclusion that “A video is worth 1.8 million words,” Dr. James McQuivey. We all know that a picture is worth a thousand words. A video shoots at 30 frames/second, therefore a 60-second video does have an equivalent of 1.8 million words. This clever tidbit points out just how much information a single video can contain.
A short video on your website that summarizes relevant information the potential client needs to purchase your product is a necessary addition to every site competing in today’s marketplace. Many times a user may be multitasking and may not be able to appropriate the time and focus to read through all relevant text concerning a potential purchase. Those businesses that provide videos with audio that quickly summarize most everything a person needs to know to make their decision have a distinct advantage over those that do not provide this feature.
A video on your website adds a human touch to the products you are selling, it builds rapport with the viewer. Many consumers, especially those that are diligent enough that do extensive research before making a purchase find that sooner or later all websites tend to blend together, offering same or similar products and providing homogenous descriptions to boot. A video tends to break the monotony and leave a distinguishing mark further increasing the chances of a sale.
This marketing tool offers benefits to all types of people that may be viewing your site. An informative or even a comical video could get people sharing their views with their friends and colleagues, providing further advertisement. Even if the initial viewer had no interest in doing business with a particular company, those they share the video with very well might. When people are interested in viewing a video, they can go directly to your site via the keywords for the video. It acts as an additional venue to open up your site for viewing by more people than would have seen it otherwise. This is especially beneficial when you have a lot of competition with sites that get pulled up using the same list of keywords.
Video marketing began increasing in importance back in May 2007 when Google introduced Universal Search. In fact, it contributed to the blended search results everyone is so used to today; video, text, PDF, blogs and images. The quality of any or all of these elements on your website has a direct bearing on conversion rates and brand recognition. Good quality features lead to improved SERP rank, higher CTR, lower bounce rates and quality backlinks.
Through our years of experience in using videos as an integral part of website creation, we are familiar with what the search engines are looking for. One of those things is the length of the video. It needs to be under 4 minutes as engagement rates fall if it’s any longer. Adding rich-video snippets also benefits the SERP ranking. A feature that is often ignored is a transcription of the script in that video. Not only does it appeal to a larger audience, but it also allows the spider to search that content for relevance. Two other features that will keep your potential clients on your site longer are embedding the video “above the fold”, where the viewer doesn’t have to scroll down in order to view it, and the importance of accurate titles, this shows honesty and helps in building trust with a potential client.