Why First Page Placement IS achievable

It seems like finding a web page from your site on the first page of Google is a little like winning the lottery, however this is far from the case. First off winning the lottery comes by chance, achieving first page placement takes skill, hard work, and innovative ideas.

The best content

First of all in whatever your industry is, you need to compete with the best, and you need to be better than them. However with recent development in Google the way this is worked out is fairer than ever, and even small websites can get on the first page with the right approach.

First of all you need to do your research. Look around at what your nearest competition, or the competition you aspire to, and see what they’re doing that you’re not. Once you have a good idea on what’s on offer it’s your turn to make something even better.

Check out the skyscraper theory, it tells us that nobody ever searches the second highest building (or at least far fewer than who search for the top). For this reason you need to do everything the competition does, and more. The reason this isn’t such a mountain as it sounds is that you can use others for inspiration.

Solid keyword research

Next you need an expert to help you with high level keyword research. By tapping into more elegant keywords than your competition, and by differentiating your keywords you can really pick up steam, increase traffic, and climb the search engine result pages in no time.

Take advantage of your locality

Finally take a shortcut to the top by using your locality to target your main audience your locals.

By placing the name of the town of your business in conjunction with your keywords you can guarantee at least local searches bring your web pages right to the top of the rank. Once you have these pages in place your traffic will grow organically, and you’ll soon see a snowball effect start to grow your traffic from over unexpected angles.