The most effective and affordable small business SEO tricks
If you’re considering making the investment in an SEO specialist to help to bring your online business up to scratch then it’s handy to know what you’ll get in return for your investment.
There are plenty of different packages out there offered by different firms, and many will give you a unique quote specifically for your business’ needs. Here are some of the main basic small business SEO techniques which most websites can benefit from though.
– be design savvy
One of the biggest turn offs for visitors to your website is a poor or over complicated website design. If your site is packed with menus on every margin, pop ups for joining newsletters, and bright colours everywhere then your user will quickly get fed up.
The best way to keep your user happy is with a clean, simple, easy to navigate website. Try to do away with unnecessary multimedia, especially anything that is on auto play.
– design for mobile
In the past few years web browsing on a desktop device has been overtaken by mobile browsing for the first time. This is certainly one of the major trends of the decade, and the importance of browsing and shopping online is only likely to move more in this direction.
Designing your website so that it can be viewed across devices with different screen sizes is called responsive design, and it’s so important today because users browse with different mobile phones, tablet devices, as well as traditional desktop screens. Missing responsive design means missing big chunks of your possible audience.
– long-tail keywords
The traditional tactic for using keywords involved trying to monopolise on the most popular keywords for your industry, today though things are a little more subtle. By researching longer, more specific key phrases you can bottleneck the most relevant searchers toward your individual pages.
– quality backlinks
Finally your web developer will work on building long-term high quality Backlinks with websites which will in time become your partners if things work well. The way this works is that if your business fixes bicycles, you will link relevant pages of your site to bike providers and so on, extending the usefulness of your site for your customers, through other websites.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing