Social Media Buttons Are The New Affordable SEO
Affordable SEO is a tricky thing to pin down, because — like almost every other aspect of internet marketing — if too many people jump on any one bandwagon, it stops being effective, which is the same thing as saying it stops being affordable. This has happened to banner ads, PPC marketing, PCA shenanigans, BUM marketing, and even vanilla SEO. SEO companies are generally really good at finding the variations on the SEO theme that are still working, but sometimes something new and different is even better.
Lately, some of the most effective backlinking you can get is the kind that you don’t do — and the SEO company doesn’t do, either. It’s the kind that your social media followers do for you, and a decent part of today’s SEO efforts ought to be devoted to allowing your followers to do just that. That includes, among other things, adding social media buttons (i.e. Facebook’s “Like” button, Pinterest’s “Pin” button, Google+’s “+1” button, and all of the various social bookmarking buttons like Digg and so forth.) to pretty much every single piece of content that your company puts on the internet.
Blog posts, web pages, emails, tweets, press releases, marketing articles — with a bit of care, almost every digital communication you make can be branded and have social media buttons. That opens up the opportunity for people to link from their social media profiles to the communication they clicked from — which is free, automatic, and valuable SEO. All you had to do was put a button on your blog post (or whatever).
Of course, the value of this trick is multiplied tenfold if you have a professional social marketer out there using YOUR social profiles and generally treating your clients in a personal, friendly fashion while talking about your area of business. A social marketing engineer can start a significantly-sized crowd chatting about your product or service (forums are great for this kind of thing) — and social buttons can expand the SEO value of those crowds hugely.
Social media buttons won’t ever completely replace traditional SEO efforts — but they can expand on them inexpensively and effectively, and that’s what everyone wants most, right?
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing