Social Bookmarking, Social Networking, Social Buttons — Who Has Time For All This?
Sociality is conquering the world of SEO. Google’s new Search Plus Your World (which adds Google Plus results from people inside your Circles to your normal Web search results) is just the latest nail in the coffin of old-school non-socialized SEO. But the problem with sociality (and the reason why the SEO world has resisted it for so long) is that it’s just a massive time sink.
You start with social profiles for your businesses — it can take a single person half a day just to read and make the occasional comment across Facebook, FriendFeed, LinkedIn, Twitter, Flickr, the various social bookmarking sites, and whichever other social arenas you choose to participate in. Then you add the necessity to put little social buttons all over every bit of content you produce so that people can show off that they Like or +1’d this or that particular comment, blog post, or picture you posted, and it starts to get really taxing.
But SEO companies continue to push the envelope, and they’ve taken to supporting (and actively taking over) social marketing efforts on their clients’ behalves. They understand that there’s a need to be served — the “full-time social marketer” is a role that ought to be filled — and they’re the most logical people to fill it. After all, you ask your SEO company to do everything else relating to your website; SEO companies taking over social marketing is just a logical extension of the role of ‘online branding expert’ that they already play.
It might take a little bit of extra time, but the benefits in terms of long-term profitability of their clients’ websites is immeasurable. ‘Social SEO’ is on it’s way to becoming a multi-billion dollar industry — and your SEO company is the right way to profit from jumping on that bandwagon. Get your profiles together and your Like buttons polished, summon your loyal fanbase and get them excited about telling their friends how awesome you are. It’s time to show up at the most profitable gathering place since they invented the village square.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing