Affordable SEO Means Settling In For The Long Haul
Affordable SEO is at the top of every webmaster’s “to get” list. But the SEO industry isn’t like most others — having your website optimized for certain keywords such that they show up first or second when people search for those keywords on Google isn’t like buying a hamburger, or even like having your bathroom renovated. It’s more akin to, of all things, getting an annuity.
Annuities, if you’re not familiar, are interesting financial instruments. You pay in every month for a long time, and then suddenly they ‘mature’. Once they mature, rather than you paying in, they pay out — every month for the rest of your life. SEO operates similarly.
Every month, you pay an SEO company to build backlinks for you, and to optimize your existing online content for the search engines. As time passes, the stack of backlinks pointing toward your website grows, and your website creeps slowly up the search engine results pages for the keywords you’re targeting.
Then one day, you reach a point — usually, it’s the first page of a highly-competitive keyword, or the top three slots of a less-competitive keyword — and suddenly the payout comes. Visitors start trickling in, and you start making sales solely from the organic traffic you get from Google.
The difference between an annuity and your website’s SEO is twofold. First, you don’t ever stop paying into SEO — but on the flipside, the benefits from SEO continue to grow for as long as you pay in (unlike an annuity, which pays out a fixed amount each month forever.)
Every month you continue to pay into your SEO ‘fund’, the backlinks keep coming, and your website scores a higher rank for the keywords you’re targeting. If you achieve an optimal rank in one set of keywords, it’s easy to swap some out and start building toward more of them. The price never goes down, but the benefits keep going up with each passing month.
What that means, to bring things back around, is that the longer you spend paying for SEO, the more affordable — and more effective — it becomes. You can search for the best deal per backlink or whatever other criteria you choose, but in the end, there’s no such thing as affordable SEO at the beginning — and at the end, the only SEO that isn’t affordable is the SEO you stop paying for too soon.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing