Affordable SEO for your business, large or small

I’m often asked how the biggest, most popular websites for each industry manage their SEO differently to smaller firms who make far smaller investments. The great thing is that while it’s true that big companies have significant marketing budgets to ensure their SEO success, the techniques used don’t actually differ much from any other technique.

The main difference with SEO for big multinationals is that firstly they know the value of SEO, and are sure to spend lots of time and resources to ensure their SEO is in constant development. The only other difference is that for those few big companies who sell their products in large part because of brand name, it’s easy for them to direct consumers in since no other company uses that brand name as an SEO keyword, and this helps to pull big numbers in.

While a small electrical wholesaler might focus more on relevant keywords for the products they sell, a company like Nike can also focus simply on attracting customers with the brand name. It’s true that this is a big advantage for these companies, but it isn’t how the majority of users search, and the most affordable SEO techniques when properly applied can still help your small business to compete with the big dogs.

Firstly take advantage of keywords particular to your business. If you specialise in baking bread then it’s unlikely you’re ever going to feature that highly for a search like ‘bread’. These searches are reserved for general searches about the product, and will display the few of the biggest names in the industry.

Instead focus on long-tail keywords that apply more to your business than even the biggest names. This may look something like ‘traditional hand baked bread’ or ‘artisan bread in Central LA’. This way you serve your content (any maybe your bread) directly to those users most likely to make a purchase.

There are plenty of other ways to utilise affordable SEO techniques to get the better of your competition, but the best way to see what’s on offer is by viewing the services offered by the professionals. (Link to services)