What It Mean to Be Affordable? SEO and Cashflow Economics
Let’s just get one thing clear: the economy ain’t recovering. It’s not a matter of time, it doesn’t matter who’s in office — the economy isn’t going to recover for decades. That means that every single entrepreneur who tries to get started online is looking for the same thing: affordable SEO.
But what is affordable SEO? Affordable means a lot of things to a lot of different people. If you’ve got a J.O.B., affordable means it’s within your monthly budget. If you’re rich, affordable means it’s purchasable. If you’re an entrepreneur, however, affordable means it fits within your cashflow.
That’s because an entrepreneur has to deal with invoices — both incoming and outgoing –that are much less reliable than a paycheck. Sometimes, all of an entrepreneur’s money comes in at once; sometimes, it trickles in bit by bit every day. The question for an entrepreneur isn’t whether something is affordable overall; it’s whether the payment can be spread over a long enough time that there’s never a cashflow issue generated when the payment comes due.
In that way, most forms of organic SEO are still affordable to most entrepreneurs. Sure, there are always SEO companies who want you to pay three large on the first of every month to get their ultra-platinum superservice, but they’re dying if not dead. Real SEO companies have options.
Of course, you still need to have a bit of an idea what your cashflow needs will be — but the beauty of SEO is that it’s cumulative. From a cashflow perspective, that means you can get a little bit done when you have a little money, or if you catch a lucky break, you can buy a better service for a month or two. SEO isn’t a startup cost, that must be paid all at once — it’s not even like a bill that has to be paid every month.
What SEO is is a marketing expense — and any business guru will tell you what when money is tight, the best place to put your money is in advertising. How else are you supposed to start bringing money in? Especially online, SEO is the key to traffic which is the key to sales.
In the end, then, SEO is affordable when it doesn’t ruin your cashflow, and that’s the only consideration, because every ‘unit’ of SEO you purchase promises future income. The ‘right’ move, then, is to buy what you can afford when you can afford it, consistently.
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