Web Presenters and Video Marketing: Not The Same Thing
As a business owner you may be running a lot of ads to gather more customers. That is business 101 at work, and while it may have worked in the past, it’s not as effective as it used to be. Today’s generation has learned how to block out advertising and separate it from real content. You have to learn how to get past that so that you can talk to your visitors and offer them quality, while at the same time guiding them towards a sale.
A web presenter is a video with a human talking that sends a direct message to the visitor. With the current tune-in and turn-off mentality of the Internet generation these days, you need a tool that will get your visitor’s attention and keep it. Web presenters have effectively done this job on many sites as long as the message is well presented.
The person talking on the video looks right into the eyes of the visitor to pass on a message. The person viewing the video feels like someone is talking directly to him and will often become engaged in what is being said. The quality of the message needs to be great to hold onto the viewer’s attention, but if this is done, you may just have a new customer on your hands.
One of these videos added to your website can turn it from a stale static site into something interesting and exciting. Your visitors will stay on your site longer and this will help your organic SEO. Google does keep track of how long people are staying on your site. If Google sees that your visitors remain on the site long enough to see the presentation and then perhaps click for more information on another one of your pages, it will be noted.
More and more web masters are using videos as a presenter to help with natural SEO and to increase sales. It is not a form of video marketing, however, since the presentation remains on your site. Video marketing involves making videos that are sent out to other sites for backlinks and to increase traffic.
Web presentations have nothing to do with video marketing. They are both separate marketing tactics that have each been proven to be effective in their own areas.
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