Three Paths To Local Internet Marketing
Local Internet marketing is, writ short, the art of making sure that when someone searches for “your_industry your_area”, they see your name first. But that’s a pretty narrow definition; it’s also local internet marketing when you make sure that the first link on the appropriate Yelp page is your business, and so on. Here are the three most significant kinds of local internet marketing.
When you search for almost anything and put a town name next to it, Google kicks in a special tool that not only lists a pile of competitors, but it pulls up a small map with several little ‘stickers’ on it show where you are and where all of your competition is. This is the mainstay of local internet marketing; if you don’t show up on the list, you’re missing out on foot traffic, end of story.
As a secondary mention, getting your name, address, and phone number consistent across Google, Google Maps, Bing!, Bing! Maps, and all of the other various similar sites that you can find is a very good way to create a solid web presence.
The mobile market is somewhere upwards of 30% of all Internet searches, and it’s only increasing. That makes it smart strategy to show up in apps that people use to find things in their immediate environment. Yelp, Google Places, Urban Onion, and dozens of others have apps designed to create a social platform to list and compare businesses from around whatever area you sign up to.
Pay Per Click Marketing
Not many people think about PPC when they think about local internet marketing, but any PPC manager will be happy to talk your ear off about the power of ‘geo targeting’ and the ease with which you can both limit your expenses and improve your conversion rate by focusing your PPC marketing on people who are near enough to walk over and enjoy one of your products in person.
If you’re a small business owner and you’re looking to use the Internet to drive business through your doors, don’t let your SEO company stop after they’ve gotten you up on Google and Google Maps — there’s still a lot more than could and should be done if you want to dominate the local marketing all by your lonesome.
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- Director, Digital Marketing