The Strongest Weapon In The SEO Arsenal Is Article Writing and Distribution!

It’s true — article writing and distribution is, over the long term and when well-done, the best thing you can do to improve your website’s business. The benefits of getting articles written well and distributed properly are unlike any other SEO activity — the only downside is that you can easily end up spending much more time on article writing and distribution than you do on any other activity! But if you can get a good system in place, the process can become extraordinarily beneficial.

Why Articles?

Articles have multiple layers of benefits that work together in support of your business. From an organic SEO perspective, they offer solid backlinks from authority websites that have been in business for a significant period of time, and from a page that is directly relevant to yours. Just as important, they offer customizable anchor text, so you can focus directly in on the keyword you want. That’s a pretty decent boost in your weight for that keyword, and doubly so if the article is optimized for the same keywords.

From a sales-funnel perspective, every article that links to your website can be regarded as another entry point in your funnel; another way in which the customer might find you. Even if your website never reaches the first page of rankings for a particular keyword, your article might, and that’s still a fairly good place to be.

From a traffic perspective, if your article is interesting enough to keep people reading and the call-to-action is strong, it will drive traffic to your site. If it’s ranked decently for the relevant keyword, it will drive more. What’s best is that it will continue driving traffic essentially forever. There are websites today that are getting regular hits from articles they wrote six years ago. That means every article you write contributes to your long-term passive traffic.

A Good System

organic SEOThere is only one really good system for pumping out articles with both the numbers and quality you need to take advantage of all of those aspects: hire a team of experts to do it for you. It might sound silly at first, but it’s one of the best long-term investments in the health of your website that you can possibly make.