The Modern Landscape of Social Bookmarking
Social bookmarking has gone through a lot of changes over the years, both in the way that they are used and who uses them. Social bookmarking is a method of saving a link to a specific web page so that you can go back to it at a later time. These bookmarks can be organized into different categories and then easily shared among other people. Towards the end of the first decade of the new millennium, many of the existing social bookmarking sites began to drop in popularity. Over time, several sites emerged as being able to stand the test of time. By using social bookmarking, you can incorporate another form of website SEO to help increase the amount of visitors your website gets.
Before you start using social bookmarking sites, have a general idea of who your target audience is. Some social bookmarking sites are used more by one demographic than another. For example, over 80% of Pinterest users are female. Knowing your audience allows you to provide links that they will find useful. These are the same methods you use for creating relevant content. The more useful they find the links, the more likely they are to interact with your website or visit more than one page. This will help with your websites overall conversion rate.
Keep your audience engaged by providing bookmarking of web pages that have useful content. This is all just an extension of your normal organic SEO techniques. Use some of the same keywords used in your content when describing your links. If your website covers multiple topics, consider categorizing your links on these social bookmarking websites.
The bottom line is that you need to know your audience and provide useful content for them. People will start following your bookmarks and sharing them with others. This helps increase the number of quality backlinks your website has. As with other aspects of website SEO, quality backlinks will increase the amount of traffic your website gets. So start social bookmarking, if you want to drive more visitors to your website.
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