Suitable practices for small business SEO

While in many respects, the similarities outweigh the differences for big business and small business SEO, there are some practices which lend themselves particularly well to small businesses.

The main criteria that these SEO practices share is that they are all:

  • Affordable
  • Practical
  • Effective
  • Simple to maintain

Blog
Having a custom blog built for your website is a truly unique SEO method which meets all of our criteria above while offering a completely unique addition to your website. Your blog is a place to offer unique content or to give additional info that expands upon your main content for those looking to learn more. Better yet, your blog is a place where you can build a community around your brand.

Keyword Research
Next up on our list is keyword research. Your SEO professional will research the most effective keywords for each page of your website, allowing you to connect better with your audience, and ranking you better with search engines. Once again, keyword research is excellent value for money, and one of the most effective SEO methods in the book.

Simple design
A clean, minimal, professional design is a top trick for eliminating any ideas of expensive and difficult to build websites. If your business / website is small, then focus your main menu on a handful of points, and ensure that your pages from there are connected in a clear and simple way. You should also keep a home page icon available from every page.

Backlinks
Last on our list of small business SEO techniques are backlinks. Backlinks are hyperlinks that connect content on your web page to another associated site. Backlinks can be used to prove a point, to expand upon the subject, to offer similar related websites, or for any other of a myriad of reasons. Backlinks are incredibly simple to use, and they work by helping search engine crawlers to contextualize your content within the wider web of the internet.

Testimonials

My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company

- MAtthew Davitoto, Marketing manager

As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.

- Rob Flint

I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.

- Director, Digital Marketing