Small Business SEO Guidelines
Website owners of small businesses are beginning to realize the importance of website ranking on Yahoo, Bing and Google. However, others still haven’t a clue and to them it is still a mystery, which really needs to be solved. Search Engine Optimization, also known as SEO is a vital technique, which all sites require in order to be shown to customers who search with a certain keyword. SEO is also responsible for generating traffic to your site, mainly based on backlinks and using the right keywords.
SEO Tips for Small Businesses
Listed below are seven small business SEO tips, which will surely benefit small business owners by ranking their site amongst the top of search engines and by boosting the traffic.
SEO Content and Keywords
The keywords you are optimizing must be right and a tool such as Google AdWords can be used in order to help generate the correct keywords for your small business SEO. Keywords are what drive traffic to your site as the site with perfect SEO keyword optimization is likely to rank amongst the top in search engines, therefore also gets more clicks. The content on your site must be based around your keywords. It needs to be unique, high-quality and easy to read.
Mobile Friendly and Local Search
If your site is not available in a mobile format, you will be missing out on a lot. This is due to the latest technology, which has caused the majority of people to carry out searches on their personal devices, which boosts site traffic and sales. When it comes to industry-related searches, Google Places is already a default. If you become a part of the Google Pack, you will get more customers, which will boost the overall traffic.
Link Building and Official Pathway
Internal and external links are thoroughly paid attention to by search engines. In order to improve the rank your site receives on search engines, it is important for you to increase the volume of incoming links to your site. You can use blogs, directories, social media and relevant websites to build effective internal and external links. If you make a clear and accurate pathway domain, any page variation will be avoided. Duplicate content on your site is also avoided this way. If you create an alt tag with each image, this creates an extra source for keyword density. This is due to the fact that web crawlers cannot read pictures, but they can read the content on the alt tag.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing