How organic SEO yields the best long-term results
In this post, we’ll be taking a look at both organic SEO and paid search to consider which method is best suited to producing the most productive long-term results for your website. Before we compare the two, though, we will firstly give a brief explanation of them both.
How organic SEO works
Organic SEO, as the name suggests, is all about slow growth and develop, and it includes most of the ways that you can make improvements to your website. This includes, but is not limited to website design, responsive design for mobile, content creation, keyword research, blog writing, or any features that can be added to your site to add value (maps, click to call, e-commerce, and so on).
How paid search works
Unlike any and all elements of SEO, paid search works uniquely, and is completely separate from SEO. Among paid search methods, PPC or pay per click advertising is among the most popular. PPC involves paying for sponsored search engine adverts which will appear at the top of search results.
Why organic SEO is best long term approach
Though there will always be exceptions, in almost all cases the best way to build a website is with organic SEO approaches. When you invest in SEO practices, like web design, or improving web content, those improvements remain on your website while you can move on to address areas that need improvement, so that over time your website becomes better and better at drawing in and entertaining / informing your audience.
Paid search, on the other hand, is extremely effective in the short term, however, it does not lead to any intrinsic improvements for your website. This means firstly that when you stop paying for paid search facilities, all of your progress will vanish, and secondly that even if you do increase your traffic, these visitors might not return if your site is below standard.
Testimonials

My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company- MAtthew Davitoto, Marketing manager

As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.- Rob Flint

I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.- Director, Digital Marketing