How organic SEO yields the best long-term results

In this post, we’ll be taking a look at both organic SEO and paid search to consider which method is best suited to producing the most productive long-term results for your website. Before we compare the two, though, we will firstly give a brief explanation of them both.

How organic SEO works

Organic SEO, as the name suggests, is all about slow growth and develop, and it includes most of the ways that you can make improvements to your website. This includes, but is not limited to website design, responsive design for mobile, content creation, keyword research, blog writing, or any features that can be added to your site to add value (maps, click to call, e-commerce, and so on).

How paid search works

Unlike any and all elements of SEO, paid search works uniquely, and is completely separate from SEO. Among paid search methods, PPC or pay per click advertising is among the most popular. PPC involves paying for sponsored search engine adverts which will appear at the top of search results.

Why organic SEO is best long term approach
Though there will always be exceptions, in almost all cases the best way to build a website is with organic SEO approaches. When you invest in SEO practices, like web design, or improving web content, those improvements remain on your website while you can move on to address areas that need improvement, so that over time your website becomes better and better at drawing in and entertaining / informing your audience.

Paid search, on the other hand, is extremely effective in the short term, however, it does not lead to any intrinsic improvements for your website. This means firstly that when you stop paying for paid search facilities, all of your progress will vanish, and secondly that even if you do increase your traffic, these visitors might not return if your site is below standard.