Long-term Website SEO tips
It’s true that the best practices used for website SEO are constantly growing, evolving, and developing. For this reason it’s always going to be necessary to update your website SEO from time to time, and in fact many services will even look after this for you as part of the service. None the less this doesn’t mean that we can’t kind of gauge the direction that things are going and plan for the best long-term strategies for achieving success in advance.
Great competitive keyword research is one of the most important aspects of SEO and it’s also one of the most traditional ways of optimising for search engines. For this reason it’s a sure fire bet that good investment in keyword research and implementation is one great way to guarantee long term yields.
However the most effective keyword research will still need constant revision as the rules which govern keyword use change. Previously websites did fairy well out of monopolising the most important keywords, today though the right words need to be used in the right content if you’re going to draw in traffic in the long term.
Finally for effective long-term keyword research your business should consider if taking advantage of your local area could boost your traffic. If your website is more for drawing customers to your store or restaurant then using local area keywords could be one way of carving down your competition to stand out.
building long-term back links, which become business relationships is another main way to get great SEO results. Be sure that you direct your customer to reputable related websites so that your customers can leave even better informed, and more likely to return.
By working together with the websites you link to you can also make sure that you’re not stepping on each other’s toes, and not wasting time duplicating content across both sites.
simple design and layout is the final essential way to determine if your traffic is likely to be long-term rather than one off visitors. Your site should be simple and minimal in design, and made for clear and direct navigation. A difficult to navigate design is one sure fire way of frightening users off, and it can also be more costly.
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- Director, Digital Marketing