Is Niche Marketing Dead?

This question seems to be all the buzz across the internet marketing community: is niche marketing dead? Before answering the question, think about this: when is something REALLY dead in the world of internet marketing? Things change, but they rarely disappear altogether. Not only is niche marketing alive and thriving, but it’s still as profitable, if not more profitable, than it’s ever been. Here are a few tips for a first page placement with your niche site.

Promote Your Niche Website with Video Marketing

Are you a little camera shy? Don’t worry, video marketing isn’t that difficult. Here are a few tips to consider:

  • Don’t Make it Too Complex: Keep your video topic nice and simple – especially for your first video.
  • Encourage Comments: Video marketing goes hand-in-hand with social media marketing. So make sure that your visitors are talking about and sharing your videos.
  • Include a Strong Call-to-Action: Towards the end of the video, say something like, “For more information...”, or, “To claim your copy…“, and then give your viewer something to do.

Above all, stay relaxed, have fun, and be creative. In the end, you’ll find that video marketing can dramatically boost your sales, increase brand presence, and encourage customers to better engage with what you have to offer.

How to Measure Niche Marketing Analytics

Understanding the behavior of your site’s visitors can be confusing without the help of a web analytics tool. Each individual visitor brings their own set of data to the table – location, browser, device type, etc. To make sense of all this information, and track your success, you’ll want to use a reliable web analytics tool.

Google Analytics

This is by far one of the best web analytics tools out there. The best part? It’s free! Perhaps the only downside to this tool is that it can’t give you real-time updates. Nonetheless, it’s still a quality option to consider. You’ll also love the fact that it’s compatible with Google Web Master’s Tools, which will provide with even more powerful ways to get your site ranked high in Google. It’s an invaluable tool for niche marketers.

Spring Metrics

Spring Metrics is a professional local internet marketing analytics tool that has the ability to show you the real-time conversion analytics associated with your campaign. You’ll be able to see top converting sources, analyze your landing pages, and track email performances. The only downside is that it isn’t free. The Standard Plan costs $49 per month with a 100% free 14-day trial. But considering the amount of stuff you’re going to get in return, there’s no doubt that it’s a quality deal to consider.