Is first page placement a realistic target to set your business?

Once you’ve registered a domain and began the tricky work of putting together a website eventually you’ll come to a point where you realise you need somehow to compete with a whole world’s worth of competition in your industry. This can be daunting, but fear not.

Fortunately though it isn’t quite as hard as it sounds. Here we cover some relatively very simple ways you can vastly raise your page ranking on Google, and how using your speciality you can achieve first page placement.

Our first tip is to always use short, simple, concise, and above all relevant website urls and page names. The same goes for your meta title and meta descriptions.

The website urls and page names are more to appeal to your viewer, so keep that in mind. Your meta title tells bots from search engines what the subject of your page / website is, and this helps Google to rank your page as more relevant to a given search.

Next make sure keyword research is given plenty of attention. Since the birth of the Internet the use of keywords have been used by search engines to determine page relevance. Though don’t be too enthusiastic as too many keyword repetitions can cause your page to be red flagged and penalized.

Clear navigation is another key to ranking well with search engines. Software called crawlers used by search engines roam the web link by link discovering and storing all of the pages. The more clearly your internal links are, the better you’ll rank with the robots, and your real audience, and both are steps toward first page placement.

Quality backlinks are also a great way to improve your website’s transparency with search engine bots, which also gives more information on relevance for a subject as well as giving your site more credibility.