Interactive Web Design
Interaction is the essence of all user experiences. It is the conversation between your product and your user, and if the conversation is boring, your user will leave and talk to someone more interesting, team. The design of a web page is very important; it is your showroom and there is a twofold process to make is successful. One part is keeping the potential client engaged and the second is how easy that potential client can find it online. There are some elements that need to be standard to every site; an appealing and interesting web design, ease of navigation, and having current, trustworthy and unique content. The public uses various devices to search for products they need, and therefore it is important for the site to function across multiple platforms. It needs to maintain the same format and same level of interactivity whether a laptop, a tablet or a phone is being used to access it.
According to a Stanford study, 75% of the population judge the credibility of a business by the design of their website. It is therefore important to regularly update the site by adding fresh content that is relevant and engaging. Maintaining an informative site will have people remembering it and returning.
Every website we design is unique to the business, tailored to your individual company and the image it wants to portray. Who is the audience and how do you want them to feel about you? Every site we build is designed to portray the kind of company people want to do business with. By designing a great interactive design website, we help you accomplish the goals you have for your business. Every site is built to be user-friendly and to inspire action. In addition, a well-organized, coherent site that has plenty of backlinks to credible sites with a good reputation is recognized and promoted by the Google search engine. By promotion we mean it will more readily be pulled up when the customer enters the keywords associated with your business.
There are various tools used to add layers of engagement to the user experience. They can be sliding interactions, scroll events, hover states, as well as audio or video media. Depending on the individual site, we utilize these tools and others when appropriate based on our experience.
Sites that a quick to load and easy to navigate retain a larger audience. We work to not only increase traffic to your site, but increase the conversion rate as well. After all, that’s why you want the potential customers there in the first place. If your current site has a lot of traffic but a low conversion rate, chances are it’s not user friendly enough. A usable website is the number one rule in web design. If you currently have a high bounce rate, that could be the visitors picking up a negative overall impression or they cannot find what they are looking for. Other reasons could be a poorly designed site leading to a negative user experience.
We evaluate your current site by analyzing the applicable metrics and determining the best course of action from there. We work to design you a website that is easy to find, user-friendly and keeps the customer engaged, resulting in business for you.