How to Use Targeted Email Marketing

A common reason that many businesses avoid using targeted email marketing is that they are worried that users will find it annoying or mark it as spam. This is a misconception that many businesses have. When used correctly, targeted email marketing is effective at keeping your customers informed and up to date with the latest information that you have to offer. Continue reading to learn the correct methods for setting up an effective targeted email marketing campaign.

Targeted email marketing can be broken into three areas: sign up, content, and delivery. You first need to decide how to build your list of subscribers. The most common methods for doing this are using a newsletter sign up button on your website or providing a link to sign up for promotional materials in your emails. This allows customers to sign up for your emails, meaning that they are already asking for those emails and won’t be bothered by getting them in their inbox.

Next, decide on the content of your emails. Are you providing information about upcoming sales or offers? What about new services or products? No matter what information you are using, it needs to be useful to the people receiving the emails. Provide details and make your content as useful as possible. This is the same as using good website SEO when writing content for a website. This will keep subscribers from opting out of your mailing list.

Finally, determine your delivery schedule. How often do you plan on sending out emails? It is a good idea to have a consistent schedule, such as every Monday, allowing subscribers to know when to expect new emails. If you do not think that you will be able to keep up with the schedule, there are article writing and distribution services that can write your emails for a fee.

A good targeted email marketing campaign should provide subscribers with the information that they expect. If your website has a variety of categories, consider having different sign ups on different pages, creating mailing lists with specific interests.