How to Increase Click-Through Rates in Your Email Marketing Campaign
As a general rule of thumb, you should be trying to achieve a click-through rate of 1% or 2% on your email marketing campaign. This means that if you have 1,000 subscribers, you should expect about 10 or 20 them to click on your links. At first glance, you’re probably thinking, 2? That’s it?
Unfortunately, yes. And if you take a look at the benchmarks across all industries you’ll notice that this is about the norm. This is why having a huge list is important it allows you to generate more clicks, which ultimately leads to more potential sales. Let’s take a look at a few ways to increase click-through rates on your email marketing campaign.
Personalize Your Emails
Local internet marketing experts suggest that this one simple little trick can dramatically boost your click-through rates. Personalized emails, that is, those that include the subscriber’s name and/or email address, will almost always deliver better results than ones that aren’t personalized.
Make Your Links BIG and BOLD
There’s no sense in placing links in your emails is they simply blend in with the content. This is why experts recommend making your links big and bold. It helps them stand out, and makes them look more visually appealing as well.
Condense Your Link
Speaking of aesthetic appeal, try to condense your links as much as possible. For example, what looks more attractive: dj929j.mysite.com/skwwu or Click on This Link to find out more! Obviously, the second one looks better, and will result in a higher click-through rate as well according to local internet marketing experts. You can use URL shorteners or simply add a hyperlink to the existing content within your email whichever is easier for you. Mix and match the above tips to increase your click-through rate by as much as 2% within the next 30 days!
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