How Much Should You Spend on Your PPC Marketing Campaign?

Online marketers and business owners often wonder how much they should be spending on their PPC campaigns. And the simple answer is, It depends. After all, large corporations will be able to afford much more than a small one, so there’s no sense in giving an exact answer.

What we can say is that you shouldn’t be investing one cent if you don’t know what you’re doing. Otherwise, all of you money is just going down the drain. There’s no clear cut and dry formula for knowing how much exactly you’ll need to spend, but there are ways to get a general idea.

How to Waste Money on PPC Management

There are a few ways to waste money on PPC:

  • Thinking That PPC Simple: Don’t let anyone, not even Google, trick you into believing that PPC is the simplest thing in the world, because it’s not. Granted, it’s not exceptionally complex, but if you go in with the wrong mindset, you’ll almost certainly lose money.
  • Bidding on the Wrong Keywords: This is probably the most common mistake that business owners make with their PPC campaigns. The wrong keywords are any that don’t give you the most value for your dollar. One specific keyword might be converting very high, but if you’re spending more than you’re earning, then it’s a waste of money.

The key to a successful PPC campaign is to always have a positive ROI. For example, let’s say that you’ve invested $100 on your PPC campaign. If you earned $150 as a result of your PPC management efforts, then you can consider that a ‘winning’ campaign. Once you have a winning campaign, invest as much money into it as possible because you’re almost guaranteed to get it all back and more.