Do Small Businesses Need Mobile Website Design?
Yes. With caveats, of course — if your business doesn’t have a website, you probably don’t need your non-existent website redesigned for mobile devices. If you have a website and you don’t intend to use it to make money, drive foot traffic through your doors, or tell people about your business, you probably shouldn’t waste your time on mobile website design — or having a website in the first place.
But assuming you have a website and you want to use it to improve your business, mobile website design is pretty much a no-brainer. Why? Simple — most people these days have some form of Web-ready mobile device, and if your website is frustrating or annoying to use on a mobile device, you’re risking driving those people away from your business entirely.
Fortunately, mobile website design is relatively inexpensive, and with a clever redirect or two, you can even take advantage of your main website’s SEO. It’s fully possible for your website to detect what kind of device the browser is using to read it and replay by putting the mobile version of your website in front of mobile viewers. That means the same SEO that drives people to your main site can drive mobile viewers seamlessly to your mobile site.
So, knowing that mobile website design can turn your website into a tool that will not only tell surfers at home everything they need to know but also give the essential information (like where you are and when you’re open) to mobile viewers, why would you not do it?
The only real objection you can possibly have is the price — and most mobile website design prices are a few hundred dollars per page. When you consider the profit you can drive by capturing the “out and about and ready to walk through your door right now” crowd, the cost is pretty darn minimal, all things considered.
Do small businesses need mobile website design? Probably not in a literal sense, just like they don’t need a radio spot or an advertisement in the paper — but will most small businesses profit from mobile website design? Resoundingly, yes.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing