Creating your small business SEO campaign
It can be tricky to work out where to start when creating a small business SEO campaign. You’re unlikely to have a dedicated department of experts, and you might not necessarily have the technical understanding to know your way around SEO.
With a few simple fundamental building blocks though (all of which are affordable if not free) you can have a solid long-term SEO campaign in place.
Firstly just take a look at your website and be critical. What are the current design flaws? How could navigation around your site, both for your visitors and search engine crawlers, be tidied up for a more smooth experience? How are your pages formatted? Are they consistent? and make sure they’re easy on the eye.
There is plenty a small business can do to improve the standard of it’s website without spending a fortune. Some other design related tips could be use simple or subtle colour schemes, and don’t use too much media.
One investment that is absolutely essential, at least it’s absolutely worthwhile to any small business is mobile / responsive design. I’m sure by now you may have heard that more than half of all web browsing is done on mobile devices, and it just seems an enormous waste to abandon that huge segment of your audience.
Another great basic tip for small business SEO campaigns is to look at what your competition are doing. Every industry has its own way of using the web, and looking for trends in how your competition set up their websites can give you some useful pointers.
Finally and perhaps most importantly, you need to focus hard on your content. Most small businesses had fairly static content, meaning that the information you put on it stays on the website for a long time. If this is the case it’s particularly important, but for all websites content needs to be one of your core priorities as it will largely determine your online success and popularity.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing