Can A Video Be Powerful Organic SEO Even If It Doesn’t Go Viral?

Naturally there’s nothing better than ca viral video if you are trying to improve the health of a site. With an appropriately placed backlink, or a good enough call to action along with a video that goes absolutely crazy, it’s almost a licence to print money at times. You can literally attract tens of thousands of new visitors to your site when a video truly goes viral. What happens when that doesn’t quite happen?

Firstly, the moment that you place a video on the net, it is already well placed to do better than most content, whether it goes viral or not. It’s a simple fact that people would rather watch a video to gather information than read a page of text. For a start, it’s more engaging, and secondly, it’s easier to do.

It’s also a fact that search engines like Google love videos. A web page which has a video attached is actually around fifty times more likely to end up on the first page of Google’s page results, which is pretty incredible when you think about it. So as you can see, it’s not only the case that a video can be a powerful SEO tool even when it doesn’t go viral  it is actually something that is almost essential whether it goes viral or not.

The question is, what do you do about it? There are actually loads of companies out there who can offer video marketing services, and this is very affordable SEO. A little video goes a long way in the SEO stakes, so it’s well worth doing. You will find that a lot of professional companies offer video marketing services as part of an overall organic SEO service. As we all know, an organic approach to SEO is crucial in this day and age of transparency and high tech algorhythms, so employing the right sort of company is critical to your future success. Bad SEO is bad for your site, so make sure you find a company who is going to have the right sort of approach.