A Small Business SEO guide that’s simple
Welcome to our guide to doing small business SEO in a big way.
Though in many respects, the rules underpinning SEO are the same regardless of the size of your enterprise. However, your priorities will be very different as a small business. In this post, we’ll be taking a look at how you can focus on three core areas for small business SEO success.
As a small business competing online, it is essential that the content on your site offers something unique to your customer. If you are offering a general approach to selling a product or service that your customer could find elsewhere, then why wouldn’t they? Be sure to research your competition. But remember, nobody is in a better position to know your audience than you.
Secondly, and this point is rarely stressed, you must have a clinical approach to your website back-end. The back-end of your website is the admin portal where your website design and content is put together. It’s also a place where a great deal of organizing can be done (or not). Though your visitors will never see your back-end, they will see traces of it. For example, what your visitor sees on the search engine as the meta title and meta description of your page. Your back-end is also crawled by search engine bots, and this is why an organized website is a fantastic SEO tool in itself.
Last but not least, a simple website design ticks many boxes for small business SEO. Firstly, simple design looks professional and makes a good first impression. Secondly, simple design allows your audience to focus on what’s most important, the content! Third, the more simple your design, the more quickly your site can run. Four, a simple design is inexpensive and easy to maintain. Sounds good, right?
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
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I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing