Why is Local Internet Marketing good for online businesses?
Not all online businesses can have a reach that’s truly global. While large businesses, business conglomerates and well-known websites have a global market, small and medium sized niche businesses all must be offered suitable avenues to get their own and fair share of online real estate in the competitive and dynamic marketplace. Local internet marketing is one of the best ways for local businesses to promote their goods and services.
For example, if you’re the owner of a flower shop in Rayleigh and wish to attract potential customers and companies only in Rayleigh, you can set up an online advertising account that also gives you the option of defining the area or radius within which you operate. When correctly and intelligently set up, your website will be displayed with other ads online when a user types in a search query looking for flowers or flower shops only in Rayleigh. While the major search engine Google has revamped its search and changed a lot of its terminology, the new and advanced and revamped search features have also taken local businesses into consideration while rewriting the search algorithm. Instead of the within driving distance (WDD) option that was used earlier, Google users now see a nearby option embedded on the left side of the Search Engine Result Pages (SERPs). Searches are not limited to PCs alone. The same search software has also been made into an intelligent mobile application that functions in all mobiles that have the Android Operating System including iphones. Users can now search for local businesses, services and products even on their mobiles. On mobile platforms, it is referred to as the Near me now application. These recent developments clearly illustrate the importance of local businesses and there are many ways of using them effectively to increase the popularity of your online local business using a well-developed and professional looking website.
A good Return on Investment (ROI) is no longer restricted to global businesses alone. By adding useful and relevant high traffic local search keyword to your website’s meta descriptions, you can promote your local business or website globally.
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- Director, Digital Marketing