What makes blog posting unique as a way to pull in traffic

You’ll no doubt have heard about the fantastic response that many websites get from custom blogging, and the attention that blogs draw from users and consumers alike. Blogging in some cases might not seem relevant to your company, however studies have shown that even the less likely industries can benefit from setting up a blog as a part of your site.

What is blogging?

So first of all, what is blogging? Well blogging describes web posts made which are usually a little shorter than full articles. Blog posts might just be outlining a single thought, or a few comments on a certain topic. But what sets this apart from normal posts on your website?

Well a big part of what makes blogging unique is that it allows much more detail to be made, but which is separate from the main article so that only the particular users who find that post of interest need to read them.

Your main site will have several or more pages of essential information for your customers and users. These pages will receive high volumes of traffic since they will usually remain fixed for weeks, months, or years. Let’s give an example.

If your website is all about how to cut hair, and you have 12 pages which go into real detail about how to cut a particular style. Now there are plenty of offshoots to this topic which many viewers might want to know about, however none apply to all.

For this reason you might direct your viewers to your blog which may feature short articles about what equipment to use, where to find the equipment and so on. It’s true that this info could be put on the main page, but you’ll find that this might mean that your pages go on forever, making them a pain to read for your users who now must rummage through tonnes of info to find the bits relevant to them.

How it helps your website

In addition to giving you a place to store extra info for your customers, there is one other big advantage to blogging for your website.

By having a consistent flow of content to your website you will benefit from higher placement on Google. The more active your website seems, the more it will be prioritised by google, and the more traffic you’ll receive. It will also allow you to reach out to different types of customer, widening your reach.