What is Organic SEO and is it expensive?
SEO is almost a catchphrase in the modern age, and we hear it possibly a little more than we’d like to with so much web chatter devoted to the subject. If you’re a business owner who operates online and are looking for a simple explanation for exactly what you’ll be paying for by investing in organic Search Engine Optimisation – and how much it will cost – you’ve come to the right place
SEO describes techniques used by developers to make a website act with more magnetism toward search engine users, via the search engine. Because the search engine, especially Google, is constantly being updated and revolutionized, so are the techniques of SEO, and this is why it can often be complicated to keep up, as well as more variables plucking up making calculate costs more tricky.
Basically though anything which makes your website adhere better to the codes set down by search engines like Google constitute organic SEO, and these range from things like avoiding common mistakes, to ticking the right boxes. The websites which the search engine deems the most appropriate fit will arrive higher in the search results whenever something is searched, meaning these sites will get far more views, and in turn business.
This describes one of the most simple ways which organic SEO techniques can make a big difference to a website. When popular search terms are fought over competitively they’re called Keywords, and knowing which keywords to have on the pages of your website takes research, and can yield powerful results.
Other simple techniques like decent, attractive, and easy to navigate website designs are important, and increasingly services like responsive design for mobile devices are becoming more and more important. One other main form which SEO takes is in link building, which we go into in detail in a later blog post.
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- Director, Digital Marketing