Website SEO basics
It’s useful for anyone running a business online to understand a little about how the web and in particular how search engines operate. Understanding this will give a more intuitive grasp of the value of a solid SEO service as the foundation for online marketing as well as giving some ideas about design formatting to consider.
Firstly, what do search engines do exactly? Well they do plenty of things, in terms of processes somewhere beyond the trillions. In practice though a big part of what they do can be broken down into crawling and indexing.
Crawling involves using software known as crawlers like Googlebot to collect info from public web pages much as we do when browsing, by moving from link to link. This explains why a clear site map is so important for your website, as well as for usability.
The masses of information are then indexed and data banks all over the world help meet the almost immediately supply to an unlimited demand for information. Pages are sorted by relevance and popularity and are ranked by a combination of the two factors. Rating highly here is what website SEO campaigns are all about.
It used to be the case that websites could shortcut search engines by filling their pages with keyword text, though they’ve developed a great deal since.
The search engines use algorithms to determine the order and content of the results from any gives arch query to allow instantaneous results.
Knowing a little more about how search engines work helps to explain what exactly it is that website SEO is for, as well as informing us on how to engage with SEO.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing