Think You Can Slack On Your Website? SEO Doesn’t Work That Way

What comes up must come down. It’s a famous phrase, and, actually, it’s a great way to look at the performance of your website  if you don’t maintain it. It’s easy to be casual about something that’s working well, but when it comes to success on the net, there is no respite. Most sites do not do well by accident. It is usually a combination of great content, a well built site and excellent attention to detail from an SEO expert. You might also have needed a decent PPC management campaign to get you up and running too.

That’s all fine, but there does not come a point where you can look at all you have done and think to yourself that it will all take care of itself. It’s not the case of climbing to the top of the tree and just sitting there. All of the other people who have chased you to the top of the tree are going to be taking pot shots at you you have to stay one step ahead of the competition, and that means hard work and a bit of cunning.

Keeping a website in a good position takes a lot of work in terms of SEO. If you can find a company who will take an organic approach to your website’s SEO, they’re probably your best bet. Google are very quick to penalise sites following the Panda and Penguin updates, so you have to be extremely careful not to employ a company who aren’t taking ethical SEO seriously.

With a good company in place, there’s no reason to believe that you can’t stay at the top. You really do need a large amount of fresh data and you have to stay relevant for your market. Continue to research the needs of your clients, continue to give them what they want and strive to do new things before your competitors and you stand every chance of remaining in top spot. Stand still, and others will go past you before you even realise it is happening.