Organic SEO Marketing

Find Top Guest Post Prospects with Organic SEO Services

If you are after an effective way to building your reputation online as well as getting real backlinks, then guest posting is certainly your answer. In terms of traffic and exposure, guest posting opens a variety of doors for you and your business and uses organic SEO to rank your site. Whilst the guest poster receives exposure, the blog host also gets unique content, which means it’s a win-win situation. In order for this to work efficiently, you need to be writing posts for high-quality blogs, which receive targeted traffic and are relevant to your niche.

Posting on Blogs
When it comes to which blogs to post on, then this can be hard, which is why I make it easy! When searching for blogs within the same niche as yours, you will obviously face a million different ones. This is why it is important you carry out a few advanced search queries so you can find several blogs where you are able to post fresh content on. If your site is well-established and you know many people from the same niche, then you could always ask to guest post on their blogs.

Guest Posting Community
Joining a guest posting community is also of much assistance as there are several online, who are ready and looking for several gust bloggers with new and fresh content. Blog directories are another place for where you can find some guest posting opportunities. Find the right blog, check the popularity and simply contact the owner. You will always find lots of audience who are looking for services like yours.

Using Social Media Sites
Social media sites such as Twitter can also be used to help identify guest post opportunities and this is another method that uses organic SEO. Using Twitter, you can also find blogs that are highly followed and highly ranked, where you can write content and in return get a backlink. It can also be used to announce your intention, which could in fact have several blog owners coming to you. Google+ and Facebook can also be used to help find relevant blogs and/or to increase the awareness of your intentions and what you are after.

Expand Your Online Business with Organic SEO

In today’s society business is continuously changing and has become greatly based on the internet. Of course there are upsides and downfalls that come with all changes. There are many tools and resources that can be reached through the internet and with the vast amount of information that the internet holds, any person or company can find what they need. However, having such a vast market place and holding so much information can make it very difficult to manage and sustain your own web site in a way that helps your company improve and succeed. This is why using an organic SEO company can be a great improvement to your web site.

  • Traffic Flow: The internet is overflowing with information which often makes it difficult for companies and corporations to get a consistent amount of steady traffic through their site. Not only should this traffic be consistent, but you also need the right people visiting your page. If people begin to search web pages and cross paths with yours that would be good, however, if your site is not what they are actually looking for then the improvement that is vital hasn’t occurred. Organic SEO companies assist in building traffic flow to the appropriate audience. This increases potential clientele and consumers.
  • Credibility: Clients and consumers want to be able to trust the companies that they are working with. This is where organic SEO companies can really help. It is often difficult to build on credibility, especially when companies are just beginning, but these SEO companies give you the services that you need. They help gain internet exposure and interaction, increase credibility, which leads to more clients, more resources, and a greater profit.
  • How it works: Organic SEO companies increase your sites rankings by using keywords that target specific audiences and make the site easier to find on search engines. Site designs are also improved and natural techniques are used to increase traffic flow and sales.

Choosing to use organic services to increase the dependability and production of your business will be the best decision that could be made for your company’s well-being.

Boosting Organic SEO by Optimizing Links

A key area of any website is the links that make up all of the internal and external connections that ideally lead people to the website and give you an opportunity to sell them your products or services. Links are important in organic SEO because the search engines follow them and can increase a web pages ranking from high quality links.

Some Areas to Check to Boost SEO
Links that are broken or lead to pages that have no other connections are simple areas that you can simply fix giving you an organic SEO boost. The crawlers for search engines mark down sites that have bad links or links that it cannot follow and this means that with little effort you can make sure you are maximizing your ranking on search pages.

If you are using Javascript or Flash then it your links may not be picked up by search engines. This can make the hard work you have put invisible. Text links and properly formatted tags can make certain that the crawlers fully identify every link giving you the highest possible ranking. It also helps to make certain that every page is indexed so keywords are maximized and all of your content is taken note of.

Linking Landing Pages
It is common to have landing pages for specific products and services. A great way to build organic SEO is to have links to and from your landing pages to other landing pages. This not only improved the SEO of the website but can also help you to make cross selling opportunities improving the conversion rate.

Sitemaps Improve SEO
A simple way that your website can ensure that all pages are viewed by the crawling engines for websites is to have an XML sitemap. These are not difficult to generate and are a low cost way to maximize the visibility of your site to search engines. They are also appreciated by some people that will visit your website and would like to be able to look at your entire sites contents when deciding on what pages to visit.

You website designer can add in the code that produces the XML sitemap very simply. Usually there is a link on the homepage so that it can be easily found by website visitors and search engines alike.

Understanding Organic SEO

Optimizing your website and ranking in the top 10 in each of the major search engines requires different approaches. Google being the most popular is a great starting point when optimizing your website and beginning the SEO process. Organic SEO, done wisely can almost double the overall websites visibility drawing more visitors and potential customers.

We take pride in understanding Organic SEO and being able to use the correct techniques to be able to use fundamental information and deliver improved rankings in keywords that are useful to traffic growth and that are used by potential customers of the business. This requires quality research into many areas including the client’s target market, industry and competition, to understand who to target and what others in the industry are doing. This then moves to the website with a full audit of the coding and contents so recommendations on any website changes can be assessed and made.

A holistic approach to a website is important and we have the ability to look at and optimize the code behind the website because this is where the search engines get the information that they use to rank pages. Presenting the same information, or slightly modified information in the right format and in the right parts of the html code of the website can make a huge difference to how effective it is at improving a websites visibility.

Here are some of the areas that we target to get the best results in organic search engine optimization.

  • Keywords: Finding the right keywords including longer elements with three to six keyword terms and the suitability of location information to your business.
  • Content: The positioning of keywords in a webpage, the density of keywords used and not sacrificing readability for a potential customer are where good content makes a huge difference.
  • ALT Tags: This is the alternative text that accompanies images and is processed by search engines making it a good place to use keywords particularly if you have many images on the website.
  • Meta Tags: Once Meta tags were very important to search engines but now that they are more sophisticated their importance has diminished but still need to be optimized.

This is a basic look at some of the processes that are used to give the best results using organic SEO. The point is to be visible when people type in a query in a search engine that signals them as a possible customer to your business and we understand how to do this.

How to Use Organic SEO to Increase Your Sales

When you are trying to drive traffic to your website, using organic SEO techniques is one of the most cost effective methods. A major part of running an online business or having a website to promote your company is actually getting people to visit your website. This is where organic SEO can help and best of all – it does not have to cost a cent. By utilizing organic SEO, you can increase your search engine rankings and receive more visitors, increasing your sales. Here are some of the key areas of affordable SEO practices that you cannot afford to overlook.

Before you get into the more detailed aspects of organic SEO, the first area of a website that you need to concern yourself with is the actual content. Content is king when it comes to search engine rankings. Providing useful content that is relevant to one or two specific keyword phrases is the first step towards good website SEO. Content is crucial, which means that creating additional content through article writing and distribution can help boost your placement in search engine rankings. If you are not familiar with website creation, there are plenty of affordable service offering custom blog creation, allowing you to easily post new articles.

Whether you have a website or a blog, or both, being involved in the online community of your target industry is useful. Browse forums and blogs that deal with similar subjects. Forum posting and blog posting provides backlinks to your website. Quality backlinks are important for good organic SEO practices. This is all part of building your presence in your industry. By actively communicating with others in your field, you are showing that you are a legitimate presence. In addition to using forums and blogs to market your business, another good organic SEO tip is using a press release service. A press release is an article that describes or reviews a product or service without sounding biased. These press releases are usually posted on press release websites that receive a lot of traffic. By combining all of these organic SEO practices into the marketing plan for your website, you can start increasing your traffic and driving your sales.

Targeted Email Marketing: Because Return Customers Are The Best Customers

There’s a saying in the world of Internet marketing: ‘It’s a lot easier to get someone to pay you the second time.’ It’s true, too — once someone has opened up their wallet and given you money, they have several good reasons to do so again. For one thing, they’ve psychologically invested in you: if they choose not to buy from you again, they essentially have to admit that they wasted money the first time, and no one likes to think that they wasted money.

Regardless of the psychology, the fact is that return customers are probably going to spend more money the second time than they did the first time, and they’re probably going to come back again the future, too. That’s why many very successful marketers (and offline businesses, too!) use targeted email marketing to lure customers who have purchased once back to do so again.

It’s simple, really: you simply ask them to sign up for your emails when they purchase your product. Then they opt in again when they get home, and they’re on your list until they deliberately take action to get taken off of the list.

Once they’re on your list, you send them relevant, interesting emails every once in a while. And every once in a long while, you send them a relevant, interesting email that just also happens to mention your latest product or service. Most of the emails won’t get opened; most of the people who do open the email won’t respond to the call to action — but if you have a list of a hundred thousand people and only 1% of 1% of them reply to the call to action, that’s ten people who came back through your doors and bought a new product.

Like many things in the world of Internet marketing — most notably organic SEO — targeted email marketing is a slow-building tool that develops long-term success. Every person who signs up for your marketing list adds to the chance that someone will actually come back and spend more money when you send out that big marketing message — so sign up every single customer you get, and eventually the profits will roll.

PPC Management and Why Pareto Isn’t Always Right

If you’ve ever read a single book on business, you’ve probably read about the Pareto Principle. Pareto was an old Italian guy who discovered in his garden that 80% of his peas produced only 20% of the crop, and the remaining 20% of his peas generated 80% of his crop. This proportion, known as the “Pareto Principle” or the 80/20 law, has been extended into the business world: 20% of your clients generate 80% of your business, and another 20% of your clients generate 80% of your headaches and complaints, and so on.

The Pareto Principle had a huge bump in popularity a few years ago when Google released a study that pointed out that of all the money spent on search engine marketing, roughly 20% was spent on SEO and roughly 80% was spent on Pay Per Click marketing — but SEO produced 80% of all search volume and PPC produced only 20%. It looks like a clear case of Pareto: SEO is way more efficient than PPC and PPC should probably be avoided.

The problem is that it’s wrong. The study that Google did is correct in it’s numbers, but those numbers don’t take the entire zeitgeist into account.

80% of search volume is not the same thing as 80% of business traffic. Most searches on Google aren’t business searches — but every search on Google counts toward the traffic statistics. I’m only on my second hour of work today, and I’ve already Googled up two separate XKCD panels, facts on Mallorca for a client, and seventeen separate searches trying to find a killer suggestion to email to my wife for dinner. One of those was a business search, and even that one wasn’t ever going to result in a sale because I’m not a customer. On the other hand, because PPC links are created with an advertisement, you can be assured that much closer to 100% of that 20% of PPC links is actual business traffic.

There are also other elements of SEO vs. PPC that swing the picture back into the realm of PPC — like the fact that PPC traffic purchases products from you before you have to pay for the click in the first place, making PPC excellent for cashflow. The point is, if you have to choose between hiring an organic SEO company and a PPC management firm, the choice is probably a lot less black and white than either one wants you to believe.

Targeted Email Marketing With Videos: Build Interest, Build Conversions

Targeted email marketing is one of those games where you know it’s all about profit, but you want your customers to think it’s all about quality content — and to a degree, today’s consumers are starting to get sensitive enough that it’s hard to fool them. Our spamometers are getting to the point where even the most cleverly-crafted of headlines won’t keep us reading for more than a sentence if we catch a whiff of salesmanship in an email.

That’s why today many companies are turning to embedded videos. Videos are hard for people to turn away from — they engage more of the brain, and they tell the watcher exactly how long they’ll have to watch (5:41). It’s a funny fact of psychology that someone will watch a video that’s “only 4 minutes long”, but they won’t finish reading a page of text that would have only required 55 seconds to read.

In the past, videos have been pooh-poohed because of bandwidth considerations and because people were paranoid about opening a file from anyone they didn’t personally know — but those days are fading. Mobile devices might not have the bandwidth to handle a video, but we have the technology now to force the video to not show up if the device is mobile. Similarly, web security is robust enough these days that most people are willing to send and open videos. So this is prime territory.

The best part is that, when you make a video to put into a targeted email, you can just as easily put the same video up on YouTube and use it as a video-based form of organic SEO, put the same video up a week or two later on your blog, and so forth — videos aren’t subject to the Google duplicate content penalty because a spider can’t read the content of a video.

You will have to put your content marketing team on the task of creating relevant con-text-ual content for the video a few times over, taking a new spin on it each time, but compared to the effort of creating a video in the first place, making a few new words to go around it shouldn’t be at all difficult.

Is Your Website’s SEO Slipping? 4 Common Reasons For a SERP Slipup

Sometimes, you have a website and it seems to be doing quite well in the SERPs (that’s Search Engine Results Pages) — and then suddenly, it isn’t anymore. Why does that happen? Can you do anything about it?

Usually, yes, you can do something about it — but it depends on the answer to the first question: why did it happen? Here are the four most common reasons why a website slipped down the SERPs:

  • A competitor out-SEOed you.
  • Your shine wore off.
  • Someone hates you.
  • Google’s algorithm changed.

A Competitor Out-SEOed You
This is pretty straightforward: at some point in the recent past, someone who wants to dominate a keyword either has a better SEO company (not likely) or a bigger budget (much more probable), and they decided they were going to kick you off the top spot. If you’ve only dropped one or two spots in the rankings, this is the culprit a goodly portion of the time.

Your shine wore off.
All of the search engines give ‘bonus points’ to sites with new content. That boost can be enough to keep you on the first page if you keep adding new, valuable content. If your site did well for 6-9 months and then suddenly dropped a full page or so in rank, this is probably the issue — add new content to get your shine back.

Someone hates you.
Unfortunately, it’s all too easy to attack a website and kill it. All it takes these days is for someone to copy your content, change a few words, and put that content on a page full of porn spam, and then link back to your page. All the sudden it looks like you’re desperate for backlinks and restorting to porn spam to get them…which will kill your rep with Google no matter how good the rest of your organic SEO is.

Google’s algorithm changed.
This is a surefire sign that your websites’ SEO practices need cleaning up. If you’re creating legitimate, clean, strong links — or better yet, getting them naturally by consistently posting awesome content — this shouldn’t ever be an issue. But if you have iffy or even ‘light grey hat’ SEO, you can count on, one day, Google deciding that it doesn’t like you anymore.

This Isn’t The Traffic You’re Looking For (Organic SEO Is!)

There are a lot of ways to get traffic on the Internet. Just listing them all here would wear out the keyboard. But for realistic ways of getting traffic to flow, there’s only a few:

  • Social media flurries
  • Black hat SEO
  • Pay per click advertising
  • Organic SEO

Social media flurries have two problems that make them not the traffic you’re looking for: first, they’re flurries. Unless you’re FEMA, you don’t want your business model to be based on occasional and unpredictable floods of too much traffic. Second, they’re just as often negative as they are positive — rather than looking to buy your stuff, they’ll be looking to string you up.

Black hat SEO is just stupid. You’ll win big for a week, then Google will figure out what you’re doing and tank you, and you’ll have to start all over. Basically the same unpredictability as social media, but without the chance to recover should you stumble.

Pay per click advertising is a completely functional way of driving mad traffic, but it has a couple of disadvantages as well. First, it’s expensive: one study put it in terms of the 80/20 rule — 80% of money is spend on PPC, but it brings only 20% of all traffic. Of the remaining 80% of traffic, almost all of it is SEO driven — even though only 20% search engine marketing expense is spend on SEO. Second, when you cut your PPC budget, you cut your PPC results by a proportional amount — so you’re trapped in a PPC loop forever. It takes a truly skilled PPC management firm to wean a company off of PPC without making it a painful process.

Organic SEO, on the other hand, brings traffic in for pennies on the dollar compared to SEO, and when you stop spending money on SEO, the effect is that the rate that you’re climbing slowly decreases — but it takes a while for it to decrease to the point that it’s a decline at all; it just climbs more slowly for a long while. Sure, SEO takes a while to invest in — time has to pass for SEO to kick in — but unless your business model involves only being around for a few months, SEO is the traffic you’re looking for.

How to SEO Your Branded Social Media Profiles: “Article” Writing and Distribution

When your company first gets onto the social media scene, the initial step is to create a pile of banded social media profiles: your company’s page on Facebook, your company’s Twitter feed, your company’s profile on LinkedIn, and so on and so forth ad nauseum. Every company with an interest in social media gets that far. And then, suddenly, they diverge rapidly in terms of how they treat the profiles they’ve created.

We’re not even talking about those social media disasters like #mcstories or the many employees who have tweeted (twaat?) personal messages on the company account and gotten themselves and their corporation in a boatload of trouble — we’re talking a much more fundamental confusion about what their social accounts are even for.

The answer, to cut to the chase, is this: your social media accounts are for posting new content, allowing other people to comment on it, and responding to their comments. Now, if you’re using anything like a modern organic SEO company, you’re probably hearing them talk about “Content marketing”, which naturally involves creating a bunch of content. (If not, you should be — content marketing is the best SEO available at the moment. But that’s a different article.)

That content, wherever you decide to put it up (blog, article directory, landing page, whatever your article writing and distribution team decides it belongs), should also get linked to by all of your social media profiles. The effects are several:

  • Your content gets a slight ranking boost from the incoming links.
  • Your content gets more readers as people click through your links and see it.
  • You get feedback on your content in the form of people replying on the social media about what you wrote.
  • Your content gets more readers as the people who saw it during the second step share it with their friends.
  • You have the opportunity to drive the discussion by replying to the social media commentary.

Now, here’s the trick this whole article is about — most article directories (and all blogs and other places you could put your content up) will allow you multiple outgoing links from your article. The first clearly needs to be to your landing page — but a subtle second link out to one of your profiles will act as SEO in the other direction as well, boosting your profiles’ ability to get seen on more searches going forward. As more and more of your content gets posted, the social profiles get boosted, raising the whole level of the game with each passing month.

If Your Small Business’ SEO Company Isn’t Pushing Mobile, They Need To Update

Small business SEO companies are big right now, for good reason: there are a vast number of small businesses in the United States right, and the significant majority of them either don’t have websites or don’t really do anything functional with their websites. Obviously, there’s huge commercial opportunity that they’re passing up — opportunity that an SEO can help them take advantage of.

But just like those small businesses aren’t taking advantage of the Internet, those SEO companies that are focused entirely on desktop-oriented websites and ‘traditional’ organic SEO aren’t taking advantage of the fastest-growing segment of the search market: mobile.

Defining ‘Mobile’
It sounds like it might be a simple thing: if someone is searching on their cell phone, they’re mobile, right? Well, that’s true, but it’s not complete, because there are a surprising number of people out there who have mobile devices that don’t have a mobile connection — if you’re using a Kindle Fire, an iPod, or Samsung RAZR, for example, you have a device that is ‘mobile’ in every sense except that it’s not actually mobile — you have to have a wifi connection in order to access the Internet.

Problem?
Fortunately, that’s not really an issue. I (yeah, I’m breaking the rules and talking in the first person here) went on a road trip from LA to Seattle to Detroit and back this summer, and I can tell you that there are enough free wifi hotspots all the way across the country that my wife and I were able to search for anything we needed in every city big enough to have a stoplight. McDonalds, local libraries, schools, Starbucks, Panera, Home Depot, Target, and on and on — there’s lots of wifi in the USA. Most of it, you can access from the parking lot.

Don’t Pass Up On It
The point is that there are literally multiple millions of people out there in the US alone that use their mobile devices to search for what they need. Studies said last year that 30% of total search volume in the US was mobile, and it’s only growing. If your SEO company isn’t telling you to get yourself set up for mobile traffic and get yourself listed in mobile search apps, they’re failing you — straight up.

Targeted Email Marketing and the Power of Branded Social Profiles

These days the key to a successful marketing campaign run on the internet is the melding of different approaches. Frankly we have reached a stage now where more is required than a good quality website. Your website is just the start if what should be your overall online presence. You need a great branded blog site, well maintained social media pages, a high quality website, and perhaps most importantly, you need them all interacting with each other.

Once this is all in place, you’re in a great position to have online success, but it still often takes a little more. Many companies turn towards Organic SEO services but who can still get results. You should be looking to find a company that can help you to grow your brand as well as improve your placement in the search rankings. There’s so much to online marketing these days, and you really need an SEO company that has moved with the times and is able to deliver on all fronts.

Can A Video Be Powerful Organic SEO Even If It Doesn’t Go Viral?

Naturally there’s nothing better than ca viral video if you are trying to improve the health of a site. With an appropriately placed backlink, or a good enough call to action along with a video that goes absolutely crazy, it’s almost a licence to print money at times. You can literally attract tens of thousands of new visitors to your site when a video truly goes viral. What happens when that doesn’t quite happen?

Firstly, the moment that you place a video on the net, it is already well placed to do better than most content, whether it goes viral or not. It’s a simple fact that people would rather watch a video to gather information than read a page of text. For a start, it’s more engaging, and secondly, it’s easier to do.

It’s also a fact that search engines like Google love videos. A web page which has a video attached is actually around fifty times more likely to end up on the first page of Google’s page results, which is pretty incredible when you think about it. So as you can see, it’s not only the case that a video can be a powerful SEO tool even when it doesn’t go viral – it is actually something that is almost essential whether it goes viral or not.

The question is, what do you do about it? There are actually loads of companies out there who can offer video marketing services, and this is very affordable SEO. A little video goes a long way in the SEO stakes, so it’s well worth doing. You will find that a lot of professional companies offer video marketing services as part of an overall organic SEO service. As we all know, an organic approach to SEO is crucial in this day and age of transparency and high tech algorhythms, so employing the right sort of company is critical to your future success. Bad SEO is bad for your site, so make sure you find a company who is going to have the right sort of approach.

First Page Placement in Google Is Still The Best Source of Traffic Ever

Statistically speaking, the first page of Google is absolutely still where it’s at. It would be nice to think that all of those companies who have websites which rank 45th for their main search term occasionally get noticed, but the sad truth is they will almost never be seen by anyone who is doing a Google search for their term.

At the moment, those ranked number one for a particular search term, will receive a click through rate of over 36%. That’s over a third of all people searching, selecting the first natural link. 58% of searchers choose one of the three top results, and an amazing 89% of people searching on the web will select their chosen website from the first page of Google. Yes, that means only one in ten people ever go to the second page of the search engine page results.

This is all well and good, but it’s not too much help for anyone who has a site which is languishing for the search terms for which is supposed to rank. Of course there is plenty that you can do, and the first step realistically should always be to find an SEO company who are committed to improving your rankings in an ethical manner. With the recent panda and penguin updates, it’s important you only utilise organic SEO techniques. Receiving a penalty from Google is hardly going to help you to climb to the top of the search results tree.

To get first page placement you need a good SEO company and a decent site. If you continue to create high quality content and you freshen things up and back up your site with social media pages, then you have every chance of improving your rankings. It’s absolutely critical that you reach the zenith that is the first page of Google search results, because without that you’re really nowhere.

4 Reasons Video Marketing Is The New Affordable SEO

There’s no doubt that people who are taking an organic approach to SEO are trying to find new ways to add value to the service that they offer. The market never gets any less competitive, and with more and more large companies throwing huge amounts of money at SEO, it’s important to be able to find ways to optimize which don’t always cost the client huge sums of money. Video Marketing is certainly one of the best ways to achieve this. Organic SEO companies are really using video marketing very heavily at the moment, purely because it is an affordable method of SEO, and here’s why that’s the case:

  • Better conversions. At the moment, having a video on your web page makes a browser 6 times more likely to convert to being a customer. This is just simple mathematics! Statistics also tell us that while only 20% of web users read all of the text on a page, but 80% will watch the same information being relayed to them through the miracle that is video!
  • Longer website visits. A user who views a video on a page is likely to stay there for two minutes longer than other users!
  • Video emails are more thoroughly read. If you are trying to persuade users, then sending an email with a video will help. Most marketing emails are read by around 20% of recipients, but if there’s a video included, it’s more like 75%.
  • If a picture paints a thousand words, then a video shoots the whole story. Put simply, video really does tell the whole story. For the sake of the space of a short article, you could have a whole video, which can be as expansive as you could ever wish for.

If you’re looking

You Don’t Have Time To Be Social: Bookmarking the Zuckerberg Way

There’s no getting away from the importance of social media these days. If you have a website, you need to have several social media sites which back up and support your main site, and it’s not uncommon for people to end up spending more time Tweeting than working on their own website! In fact, ask most small businesses how they operate their online website and social media accounts, and the answer will probably be ‘With difficulty’!

A typical day might involve dealing with all of the things that are not website related, which might take you half of your working day. Beyond this, you are going to want to spend a bit of time on your website, you might like to write a blog for your blog site, and you might want to do a bit of socialising with your friends on Twitter, to support your brand further and make sure that you are adding value to that account. On top of this, you also need to think about your Facebook account! Unless you need zero hours of sleep per night, there’s no way that you can get all of this done.

These days most people opt to use a decent SEO company to take on some of their social media campaigns. Of course the last thing you want to do is to get involved with someone who can’t be trusted with your brand, so you do have to make sure you pair up with an Organic SEO company who are going to make sure they do everything by the book.

There’s no reason why you can’t then maintain some control over what you do – why not hand over your blogs and Twitter account to the experts, and continue your Social bookmarking and continue to conduct all of your Facebook work. This way you maintain a real connection to the people you deal with, but you allow yourself enough time to do it justice. You’ll feel so much better about the running of your online business, and your site will benefit enormously from the extra time you are able to dedicate to it.

Your Business Will Benefit From Mobile Website Design

It’s incredible to think, that as we speak, there are almost as many mobile phone subscriptions as there are people in the world. When you couple that statistic with the fact that most mobile subscriptions now come with data plans for searching the net, and most hand held mobile phones come with the ability to connect to wireless home networks, it doesn’t take a genius to figure out that mobile web surfing is only going to get bigger. That’s not to say that it isn’t pretty big right now. Millions and millions of people are using their mobile devices to go online every day.

Unsurprisingly, when users browse on their hand held devices, things are a little different. The user experience obviously changes on a smaller screen, which is why many users choose sites which have been specifically optimized for mobile surfing. A mobile website is normally a simplified version of the original. Yes, that means that at times there is less to see and do, but it’s normally for the benefit of a well functioning page that is designed to fit on the rather smaller screens.

Mobile website design is of course a fine art in itself. As you might expect, web designers and SEO experts the world over are having to adapt the way they approach their jobs. Designing a website for mobile use is quite different to designing one for normal web use, while optimizing a site designed for mobile web use is different from optimizing a normal website. Of course, for the most part, the principles are the same, but the differences do have to be taken on board. They can still take the same sort of approach to the way they work- organic SEO is still the best approach, but they have to take into account the way Google ranks mobile friendly sites.

As an owner of a website, it’s important to understand how important it is to make sure that you have a mobile friendly version of your website available to your users, and how important it is that it is correctly optimized. Talk to an SEO expert today to take the next step before the world leaves you behind!

Videos Are The Most Consumed Media On Earth — And They’re Good Organic SEO, Too

There’s a lot of kinds of media on Earth — you’ve got your TV shows, your Sirius Satellite Radio shows, your YouTube videos, your Wall Street Journals, your The Stranger newspapers, and thousands of others. Looking at them all side-by-side, you might be surprised to learn that the kind of media most consumed worldwide is…YouTube videos. There are a lot of reasons for that — you can, for example, watch more than 400 lolcat videos in the time it takes to peruse most of one Wall Street Journal — but it’s still kind of mind-blowing.

What’s even more amazing is the huge variety of reasons people create YouTube videos. There are those who make them for really prototypical reasons — teenage girls posing in front of the webcam to boost their own egos, for example. But there are also dozens of business uses for YouTube, as Ford’s massive social experiment with the Fiesta proved. Even small and solopreneur businesses have perfectly good uses for YouTube. One of the biggest ones is as a source of organic SEO.

How do videos make a site look better to a search engine? In a couple of solid ways. First, if the video generates any sort of appreciable social reaction (i.e. it gets Tweeted, Shared, Liked, Pinned, or is the subject of any social bookmarking), the link that you planted in the video (or on the video’s page) that goes to your website will squeeze a fraction of YouTube’s massive link juice pheromones onto your website, making it significantly more attractive to an amorous Googlebot.

Second, every YouTube video insertion comes with an opportunity to fill out a BUNCH of text fields that go with it. Description, mouseovers, popups during the video, and a few others are all opportunities to squeeze keywords onto your video site — and every keyword on your video site, because it links back to your main site, helps Google understand what your main site is supposed to be about.

There are other SEO benefits to a cleverly-constructed and -submitted video, too, but those two alone make video SEO a great way to get your site friendly with Google.

Consistency Is The Answer For Every Website: SEO Never Ends

You’ve probably all heard of this really old dude named Aesop. He wrote all of these short stories about intelligent talking animals called ‘fables’. The stories, not the animals. Point being, he wrote one called The Tortoise And The Hare, and we’ve all heard a dozen variations of it in our lives. The amphibian plods along endlessly, the mammal runs, stops, falls asleep, gets passed, and loses.

The mammal is an idiot — but the sad truth is that 90% of the websites in the world are more like the hare than they are like the turtle, and they’re losing. Why is the bunny rabbit dumb? Because he sleeps. Not because he runs fast — no one apparently ever told Aesop that fast but steady pretty much kicks turtle ass every day of the week — but because he stopped running.

You can’t stop doing SEO — for the exact same reason that a smart racer doesn’t stop to take a nap. Every day that you don’t do SEO, someone who is doing just slightly less SEO than you were doing catches up, and they will pass you, and you will lose. There are a lot of turtles out there, especially at the bottom of the entrepreneurial pyramid: solopreneurs doing their own SEO by hand, but doing it well. If you pay for a few months of organic SEO and then go dormant assuming you’ve built up a good lead and no one is ever going to knock you off of the top spot for “Compleat Essentials”, you’ll come back a few months later to find that all of your traffic is being diverted to — and paying out for — someone else’s product.

Your website’s SEO isn’t some sort of requirement that has to be met once and then can be safely ignored. Like the hare’s lead over the tortoise, if it’s not getting bigger, it’s getting smaller. Parity is a very rare thing in the world of SEO.

More importantly, the more competitive the keyword, the faster the competition is running to get to the top. You might be acing your long-tail keywords with the level of SEO that you’re at now, but the same race that makes you the hare on the long-tail keywords is putting you in tortoise position for the high-competition keywords that make the big boys the big bucks.

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