Suitable practices for small business SEO
While in many respects, the similarities outweigh the differences for big business and small business SEO, there are some practices which lend themselves particularly well to small businesses.
The main criteria that these SEO practices share is that they are all:
- Simple to maintain
Having a custom blog built for your website is a truly unique SEO method which meets all of our criteria above while offering a completely unique addition to your website. Your blog is a place to offer unique content or to give additional info that expands upon your main content for those looking to learn more. Better yet, your blog is a place where you can build a community around your brand.
Next up on our list is keyword research. Your SEO professional will research the most effective keywords for each page of your website, allowing you to connect better with your audience, and ranking you better with search engines. Once again, keyword research is excellent value for money, and one of the most effective SEO methods in the book.
A clean, minimal, professional design is a top trick for eliminating any ideas of expensive and difficult to build websites. If your business / website is small, then focus your main menu on a handful of points, and ensure that your pages from there are connected in a clear and simple way. You should also keep a home page icon available from every page.
Last on our list of small business SEO techniques are backlinks. Backlinks are hyperlinks that connect content on your web page to another associated site. Backlinks can be used to prove a point, to expand upon the subject, to offer similar related websites, or for any other of a myriad of reasons. Backlinks are incredibly simple to use, and they work by helping search engine crawlers to contextualize your content within the wider web of the internet.
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