Profit-Optimizing Your Website: SEO for Visitors, Video for Conversions
There’s a lot of talk online about monetizing your website. But monetization isn’t the point — it’s one part of the goal, but it’s not the whole thing. For those of you who don’t recognize the term, ‘monetization’ simply means ‘adding one or more elements to your website that produce money when visitors interact with them.’ The most basic form of monetization is Google Adwords or other context-sensitive text ads. The most complex form is probably along the lines of “being eBay”. But no matter what your form of monetization is, it’s useless if you don’t have two other things going for you.
The first is traffic. No matter what your website, SEO is the best answer for getting long-term, targeted traffic that’s ready to buy. An established SEO firm that has a reputation for great keyword research is your best bet, for no other reason than that targeting the right keywords will determine 50% of how successful your SEO efforts are. No other part of the SEO process is as mission-critical as excellently chosen keywords.
That’s because targeting the wrong keywords can make you go wrong in 3 different ways. You can target keywords that have so much competition that you won’t ever achieve a first page placement on the SERPs. You can target keywords that are easy to dominate, but have so little traffic that no one will notice that you dominated them. And you can target keywords that are low-competition, high-traffic, but happen to be used mostly by people looking for free stuff and not willing to pay anything (a startlingly high percentage of surfers.)
The second problem is no conversions. In other words, you could be getting traffic that is ready to buy, but something about your page fails to capture that urge and turn it into a sale. That’s where on-page video comes in. Offer your visitors a web presenter to tell them all about the benefits of your product or service. Or a flash video banner that goes over, in short, your company’s mission and how you’ve implemented it.
Regardless of exactly how you do it, it’s proven that videos lead to people sticking around, and people who stick around are more likely to buy. Attach the video and the SEO to a clever, monetized site — THAT’s the goal.
My website SEO had been in bad shape for a while, so I employed SEO 911 to turn things around, and they were great and making my business relevant on Google again – including some great edits to the website to increase customer conversions. It was great to work with honest marketing company
- MAtthew Davitoto, Marketing manager
As a small business with a specific target market, SEO 911 provided invaluable assistance in both setting up our website and increasing awareness of it. In short time, our website rocketed up the google rankings leaving many more established and larger programs trailing well behind. With roughly 75% of our ticket sales now completed directly through our website, SEO Maverick has succeeded in making our business more visible AND more profitable.
- Rob Flint
I am very happy with the service I received from SEO 911. Brett was able to understand exactly what I needed to do with my website to get it higher up on the search engines and the work was done fast and without any fuss. The service was excellent and communication friendly. Any technical issues I had were solved quickly. A good service all round at a reasonable price.
- Director, Digital Marketing