Leveraging The Incredible Power of Article Writing and Distribution
Of all of the services that most typical affordable SEO companies offer these days, few have the potential of a talented article writing and distribution crew. Such a group of people — a combination of researchers, writers, submission experts, and sometimes spinners or other specialists — can turn the slow but powerful process of SEO into something that can generate traffic and sales from day one.
A well written article is almost perfect SEO entity. It offers control over the anchor text, control over the link’s environment in terms of latent semantic indexing, an authoritative page (the article directory) on an established site, and of course it links to exactly where you want it to link to. That’s not insignificant in any way, and yet the effort required to write a really good article scares many people away. That’s too bad, because if all they’re considering is the SEO factor, they’re missing out on a large part of the power of article writing and distribution.
Part of the story comes from the potential of a given article to rank higher than your page on the search engines. Google “article writing and distribution”, for example, and you’ll find that several entries on the first page are blogs that point at other pages — the pages that are actually trying to rank for that particular keyword. That’s only one example, of course, there are literally millions of keywords for which an EzineArticle or some other directory page or blog is sourcing traffic to its linked page.
Another aspect of the power of article writing is in the strength of building a personal brand. One of the things that Internet customers are very ready to do is distrust. In order to overcome the basic assumption that you’re a marketer rather than someone who really knows about Betta fish, you have to display that knowledge. Getting a few dozen articles written about the little fishies and getting your name attached to them on some very public sites goes a long way toward giving yourself an air of credibility.
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