Posts Tagged ‘internet marketing’

How to Use Forum Posting to Market Your Website

Sunday, February 7th, 2010

There’s many reasons why you see a lot of people on online forums. There are people who just waste time on them, but there are others who use them to promote their websites.

If you have a website, consider using forums as one of your marketing tools. Here’s a few reasons why forum posting is one of the best marketing tools on the internet.

The main reason why forum posting is a great local internet marketing tool is because there’s already an existing market waiting to be tapped into. If you visit a forum about cars, you know everyone there are interested in cars. If you have a website about cars that needs advertising, you’ve already found your visitors.

The major reason why people don’t buy products or services from websites is because there is a lack of credibility. Nobody has any information about your website, so trusting it is out of the question. By posting on forums regularly and interacting with the community, you create trust with others and build a relationship. The internet is very impersonal, but using forums correctly can easily fix that problem.

Online forums are largely free to join, so it is basically free advertising. This is great for anyone on a tight budget, since you just have to join a conversation in a forum to promote your website. Local internet marketing in forums can be in the form of placing information and a link about your website in your signature, so you advertise every time you post.

By helping the community out in online forums, you will gain familiarity and trust and become well-known with the other participants. By doing so, your name and business will spread as others talk about you and your website, and about how you help other people. This creates a viral effect and spreads your local internet marketing campaign widely.

The reasons above are the strongest reasons to participate in forum posting, but there are many other good reasons. It may be uncomfortable at first, but once you start posting and getting to know other members, it becomes much easier.

How Optimizing Your Blog Post Titles Can Increase Your Traffic

Monday, January 18th, 2010

Many websites will tell you to fill your blog post titles with keywords to make them more search engine friendly. While this will increase your rank on search engines, it won’t do much to entice visitors from social media sites or other referring sites. Basically, your post titles need to be optimized in accordance to how you do your internet marketing. Let’s go over your two major audiences and discuss how to optimize your blog posts.

Search engines, like Google or Yahoo!, are a major source of traffic for websites. While proper website SEO can and will create traffic for you site, post titles and proper keywords are the main way to increase your search ranking. Search engines use complex algorithms that determine the page rank of your website based off of several optimization factors. In order to rank high on Google, you must focus on using keywords in your titles, rather than catchy and creative titles. This is strictly to be recognized by the algorithm as relevant information to the search.

The other major source of website traffic would be from social media sites, such as Twitter and Stumbleupon. Marketing to these internet users is entirely different than ranking in search engines. You need to keep your titles short and sweet, while also making them interesting and appealing. These are strictly human visitors, not bots, so you must market accordingly. Include keywords that would interest visitors, instead of focusing on keywords that they would likely search for. Creating a catchy title that tempts them to visit your website is the key here.

There is a great tool for blogs built with Wordpress called the Platinum SEO Plugin. This plugin lets you define an additional title for every page, so you are able to create a title for both audiences. This is an easy and effective way to optimize your titles, and allows for an easier time marketing your website.

Internet marketing and website SEO can be difficult tasks to undertake, but there are SEO professionals with the knowledge and talent to do it for you. Depending on your blog or website’s purpose, you may want to reach your visitors as fast and effectively as possible, without having to trial-and-error your way to getting traffic.