Internet Marketing

How Confusing is Local Internet Marketing?

There tend to be a lot of big disconnects between SEO companies and our clients. Most of them revolve around bits of jargon, like defining ‘SEO’ vs. ‘SEM’ vs. ‘Paid Search’ and so on. But sometimes, we talk to a group of clients and we realize that there’s not just a disconnect between us and them — there’s absolutely no consensus on their side of the able at all about what a certain term means.

So, for example, we were talking to a table of regular clients about ‘Local Search.’ Now, online, we’re pretty conscientious about using the term ‘Local Internet Marketing,’ because frankly, that’s a keyword we’re targeting — which tends to focus your vocabulary. But in the offices, we talk about ‘local search’ pretty frequently; it’s a good shorthand for the longer term.

But our clients had vastly different ideas about what exactly ‘local search’ meant.

  • A few assumed (correctly, by our definition) that it meant ‘getting found in the SERPs when local people search for the relevant keyword.’
  • But at least two thought it referred specifically to getting your business’ address, phone, and other information available on and consistent across all the major online directories.
  • One thought ‘local search’ was an aspect of PPC marketing exclusively, and had nothing to do with SEO.
  • One thought ‘local search’ was ‘search performed on mobile devices.’ We’re still wondering how she got that one.
  • And one of our long-term favorites honestly believed ‘local search’ was some sort of SEO keyword for advertising offline.

So, we’re going to settle this ‘once and for all’ (or at least, for here and for now.)

Local Search is the use of localization techniques within both organic and paid marketing areas to improve your business’ website’s position on the results pages of searches made either by local individuals or by distant individuals that specify your locale.

Local Internet Marketing is the use of both Local Search and other localized Internet resources such as area-specific directories, reviews and ratings sites, and many other tools.

…it’s that simple! This is not to say that all marketers do you these exact definitions, but if yours tries to sell you on something called ‘Local Search’ that has no effect on your search results, or ‘Local Internet Marketing’ that isn’t, you know, on the Internet…you may want to find a new marketer.

Website SEO: The Grammar of a Search Engine

Search engines, by their very nature, have to understand grammar. Grammar is inherent in every human language, and that includes the language we all use in our search terms and our web pages. But grammar is also insanely tricky; it’s very easy to get it wrong, and to add to that, it’s constantly evolving. (Just try going back to pre-Mackelmore days and asking someone on the street how to pop a tag!)

Search Engines Radically Simplify Grammar

For an English teacher, our language is rife with elements. Articles, prepositions, nouns, verbs, adverbs, pronouns, postpositions (yeah, that’s actually a thing), each of those things with the word ‘clause’ after it — the list goes on and on. But for a search engine, a vast majority of English is irrelevant. Google doesn’t care about words like “the” or “very” or even “ourselves” or “through.” Those words don’t even register on Google’s algorithm, because Google cares about exactly three parts of each sentence:

  • Subject
  • Verb
  • Object

That’s it. As far as Google is concerned, the sentence you are reading right now scans as “Google is concerned. Sentence scans eyes.” to its eyes. Because when Google is trying to determine what a website should rank for — or even what the website is about in the first place — nothing else really matters. All of the flowery superlatives and complex subordinate phrases in the world aren’t nearly as important as “hey, this webpage is about how subject verbs object.”

But There’s More

Of course, Google doesn’t keep its understanding of your website at that level, because that level introduces a lot of questions. For example, if subject is “fly,” are we talking about bugs, zippers, tent flaps, or fisherman’s lures? See last week’s article on LSI for the answer to that question.

Writing for Search Engines

Now, this doesn’t mean that you have to write See Spot Run-type grammar in order for to craft solid website SEO content — Google has been parsing the most complex (and foolish) human sentences for more than a decade. What it does mean is that when you write about a topic online, you want to make sure that your topic appears at least a couple of times in subject verbs object form. Whether it’s ‘How to Dance the Tango’ (subject: implicit ‘you’/verb: ‘dance’/object: ‘tango’) or ‘7 Lifehacks that will Improve Your Office Space’ (subject: ‘lifehacks’/verb: ‘improve’/object: ‘office’ and/or ‘space’), taking the time to present your topic in a clear s/v/o relationship will help Google decide where you put your site — and if your keyword happens to show up somewhere in that sentence, it might even help you rank well once you arrive there.

Exemplary responsive website design

Creating even a very basic responsive website is a fantastic start to your successes as a mobile ready website, and the increase in attention your website received should have an overnight increase. But once your base is firmly established it’s important to keep building to make your site as competitive as possible.

Here we’ve listed some really impressive, exemplary responsive website design features that are sure to add an edge to your mobile website.

Make use of touchscreen
It’s such a great way to take responsive design one step further and make the user experience on your site that little bit more enjoyable to your user. Use clean icons and ghost buttons to make touch navigation more simple, and make sure scrolling is smooth. It’s also not a bad idea where possible to re-format content to read more horizontally rather than down the page, this way the pages slide in an and rather than the user scrolling point to point.

Use hidden menus
Hidden menus are another great way to add some space for your content and remove clutter from the sides. The result is a larger screen size to make use of for your actual content, and less distraction on the sides. It also gives a really sleek and techy user experience that’s really popular right now.

Keep it simple
Finally when designing for mobile browsing it’s absolutely key to keep your design as clean, simple, and minimal as you can. Firstly this helps with the tough job of speeding your website up, but it also helps to engage the viewer’s eye, particularly relevant when dealing with a smaller screen.

Make menu screen more simple and in general narrow the navigation through your website, again simplicity is key when designing for mobile, and will set your website apart from so many who fail.

 

 

Website SEO: Explaining LSI

Website SEO has changed a lot in the past few years. A lot of that is because of Google — see our previous three posts for more on that — but another lot of is because SEO folks have expanded quite a bit on their own understanding of how search engines work. The rise and fall of schema.org metadata structures (which do still exist, but frankly few people care) is attributable largely to the fact that people realized they didn’t need them. What they needed was a clearer comprehension of Latent Semantic Indexing (LSI).

When LSI first became part of Google’s arsenal back in 2004, it was dramatically misunderstood. People thought it meant “you have to add other keywords that are like your normal keyword only different.” For example, if your keyword was “Los Angeles SEO,” you might also add “LA SEO” and “Los Angeles SEM” and so on. Or if it was “Run faster,” you might add “running faster” or “Run more quickly.”

As it turns out, that was entirely wrong, not just about what LSI looks for on your site, but about its purpose in the first place.

LSI: A One-Sentence Description

  • LSI is an algorithm that determines, using other key phrases in the vicinity of a given ambiguous word, which of the multiple potential meanings that ambiguous word has.

In other words, LSI only matters if your keyword of choice is ambiguous. Now, a lot of words are ambiguous. “Run faster,” for example — “run” can mean “to propel yourself forward by moving your legs quickly,” or “a long vertical flaw in your pantyhose,” or “a string of repetitions of a given event or item,” or a few other things. “Faster” can mean “more quickly than,” or “held more tightly than,” or “further ahead of the correct time than,” and so on. So LSI is really really important to getting the correct search results for a lot of search terms.

“Los Angeles SEO” on the other hand, is almost entirely unambiguous. (There is another place in the world called ‘Los Angeles,’ but it’s an unincorporated crossroads in southern Texas most famous for being ‘that place with the barbeque stand in the middle of nowhere.’) There’s no amount of LSI that will ever affect that search term, because Google knows what you mean.

If LSI Doesn’t Matter to SERPs, What Does?

That’s easy: grammar! Come back next week, and we’ll show you what we mean.

Organic SEO Ain’t What It Used To Be, Part III

Review: Part I was all about Google’s algorithm changes since 2009 and what SEO was like, in brief, before those changes happened. (“Stuff keywords, build backlinks, rank anything.”) Part II was all about what those three practices look like today (“ignore keywords, earn backlinks, rank only the highest-quality sites.”)  Today, we’re going to talk about the new parts of organic SEO; the things that 2009 couldn’t even imagine.

Social Media in SEO

It’s not that Facebook wasn’t around in 2009. So was Twitter. But at the time, the SEO world only saw social media as good for public relations and the occasional backlink. The idea that maybe one day Google would use social mentions as a ranking signal was a pipe dream. Today, not only do we know that the first few weeks of a page’s SERPs are almost dictated by social media, we also understand that, in many ways, SEO and public relations are becoming one in the same thing. Which means that not only is finely honed social media skill a key part of dominating the content marketing game, it’s a fine part of organic SEO as a whole.

The Drive For Constant Content

‘Freshness’ is related to the social media switchover as well, because — to keep it simple — for those first few weeks when social media is at its most relevant and other factors haven’t really kicked in yet, Google gives every page a ‘bonus.’ That freshness bonus helps the page rank significantly higher than normal, but it fades every day unless social media mentions keep coming in. (Normally, if a piece of content is powerful enough to keep getting social media attention after about a week, it will also prove to be powerful enough to earn backlinks on its own as well.) But because no one can really know ahead of time what will earn that kind of attention, the drive from SEO people is to produce new content regularly so that there’s always something you’ve put out there that is benefit from the freshness bonus and thus earning you some attention somewhere.

There’s a third element that here — the element of ‘search engine grammar’ — that is also new since 2009, at least to the understanding of the SEO world. But it’s complex enough that it deserves its own post. Check back in the next couple of weeks, and we’ll tell you all about it. 

Organic SEO Ain’t What It Used To Be, Part II

In Part I, we talked a bit about how organic SEO has changed as Google has updated its algorithm, and we talked about how it looked back in early 2010 and before. Now, it’s time to look at what Panda, Penguin, Hummingbird, and the other updates have done to SEO — in other words, what it looks like today.

Your Site Matters

In 2009, any site could rank #1 if it had the right backlinks and on-page SEO — but no longer. Between Panda and Penguin, the importance of a website’s usability and interest to the reader is paramount; if your users don’t click and stick, Google notices, and your site gets penalized. If you have too many ads above the fold, you get penalized. If you have thin content — not necessarily defined by any given number of words or images, but defined by how much of your content the average user interacts with before they click away — you get penalized. In many ways, your site is the single most important part of modern organic SEO.

Keywords in Context

Keywords aren’t irrelevant to modern SEO, but they’re close. Yes, having a keyword in your metatags and copy and all that does still point Google to the fact that your site — if it is worth ranking in the first place — should rank higher for those search terms than others. But what’s just as if not more important is the semantic context around those keywords. If you want to convince Google that your site should rank for the term ‘Orange County lawyer,’ you had better have words related to places in and around Orange County, words related to attorneys in general and your specific areas of practice in particular, and other highly relevant context.

Backlinks Aren’t Dead…but Building Backlinks Is

Your backlinks are still important, but how their important has changed; it doesn’t matter how powerful the linking domain is unless it’s also relevant and up-to-date. Which means the entire practice of organic SEO has shifted gears from ‘building’ backlinks to ‘earning‘ backlinks. In other words, your SEO company’s ability to create and maintain relationships with top sites in your industry, and their ability to create content so amazing that other top sites link to it because they want to is the new gold standard. Going around and creating links from Reddit, Squidoo, and blog comments is a waste of everyone’s time and money.

But that’s just how the old practices have updated. We haven’t even started to talk about the elements of organic SEO that are new since 2009. Guess there’s going to be a Part III!

Organic SEO Ain’t What It Used To Be, Part I

Let’s go over the last few years in organic SEO.

  • 2010: Google reveals that it’s using social media signals as part of its ranking algorithm. The entire SEO world’s head explodes.
  • 2011: Panda happens. Thin content, high advertising-to-content ratio, and a number of other on-site factors suddenly cause rankings plunges. The entire SEO world’s head explodes.
  • Also 2011: Google reveals that it now includes ‘freshness’ as a factor for new content only. The entire SEO world’s head explodes.
  • Also 2011: Google introduces the SEO world to ‘metadata’ via Schema.Org, and begins to encourage highly-structured data elements within webpages. Oddly, the SEO world doesn’t really seem to care that much.
  • 2012: Penguin happens. A large number of ‘spam signals’ from keyword stuffing to ‘bad neighborhood’ links cause rankings plunges. Heads explode everywhere.
  • 2013: Hummingbird happens. Semantic search results become much more reliable. Surprisingly, although almost nothing actually changes in terms of SERP results for specific keywords, the entire SEO world’s head explodes anyway.
  • 2014: Pigeon happens. Local search results are adjusted to be handled more like core-engine search results. A second time, almost nothing happens, but SEO people go berserk focusing their efforts on local search.
  • Also 2014: Google drops Authorship from the list of metadata schema that it’s using for ranking purposes. After years of only very slowly adopting metadata at all, the SEO world finally latched on to exactly one kind of metadata — Authorship — as being worth pursuing, so of course when Google makes this announcement, SEO brain matter hits walls and ceilings all over the world.

Now, let’s talk a bit about what that all means for organic SEO. Before that social-media reveal in 2010, SEO was about two things: making sure your webpage was structured in a way that put your targeted keyword directly in the eyes of Google spiders as many times as possible, and building as many backlinks from as many powerful domains to your site as possible while making them look as organic as possible. It didn’t matter what your site was, because any site could hit #1 as long as you had keywords and organic (looking) backlinks on your side.

But that’s all changed today. Come back next week for Part II to see exactly how.

The Secret to a Successful Mobile Website Design

Changes in Technology

In this day and age where everyone owns some kind of mobile smart device that is connected to the internet 24/7, you can’t be paying enough attention to the relevance that mobile website design has and the impact it can have on your web traffic.

Changes in Consumer’s Habits

There has been a change in the way user’s search and spend their time online. Years ago, everyone would sit on a computer, which was often shared by the entire family, on a slow connection and a big screen with low resolution. Today, every member of a family has at least one device where they can browse the internet for information on a fast connection and on a high resolution screen, which in turn is a little bit smaller. So what is the outcome of this change in trends? Most websites have forgotten to adapt their content to be readable on these devices, therefore losing a lot of readability and consequently traffic.

Secrets to Retain Your Visitors

Below you will find the ingredients necessary so that you accomplish a friendly mobile website design in order to retain your visitors:

  • It should be easy to read and navigate: most website layouts that are not responsive warp all out of shape and text gets on top or below images making it difficult to access content and links
  • It should load faster than the full blown website, since the connection may still be fast, but the amount you can fit on the screen is less you should make sure that the site loads as fast as possible and before the user gets into the subway and losses their internet connection.
  • In terms of navigation you should make sure that there is a search box available…
  • That presence and accessibility to the social network profile…
  • And the necessary contact information at a click’s distance.

If you can achieve this difference in layout, you will most surely be already ahead of the fierce competition that is present all around the internet. If you can’t, your website will most likely become obsolete and fade away in time until you get your hands on to it an refresh it to have this friendly responsive mobile website design.

PPC Management to Rule Them All

Launching a Pay-Per-Click campaign on any web search engine is very simple, but it is also very risky to do it yourself. Just so you know what we are talking about we’ll give you a brief introduction. When investing to a PPC campaign you are actually selecting one or more keywords, that when searched by a user, trigger an advertisement for your company – it is paid publicity. However, the price for every word varies and may not trigger the web traffic you are expecting. That is why finding a great PPC management company goes a long way into saving you valuable dollars and actually making sure that your investment converts into traffic to your site effectively.

But How Much Does It Cost?

As any other business decision the first word that comes into mind is cost, and when it comes to PPC advertisement this can vary a lot depending on the type of service and the company you hire from, since they all consider different things as a standard package – so make sure to read the fine print on every supplier before committing

Kinds of Service

PPC management services are split into three different set ups:

  • Just a fix of the current campaign – generally cheap but not efficient in the long run.
  • Fix and revisit periodically – will cost a little more but it will help you avoid unexpected rises in keyword prices.
  • Dedicate teams with regular feedback on each campaign – probably will have the best effect but at a very costly price.

So Which Service Should I Hire?

Most freelance professionals will sit for a simple course and call themselves experienced in the subject. Many companies will hire them, or hire a specific individual on a permanent basis to act as a PPC professional – but several skills are required to get the desired effect.

The best thing you can do, is really look into the companies available and research them: try to find results they have had with other clients and their own testimonials as these are the most reliable sources in order to know what to expect, but don’t try to do it yourself.

The Best Way to Drive Traffic to Your Site Is Using a Press Release Service

Have you found yourself not getting the results you expect from a PR will release? Then it’s time to enlist on a professional press release service.This is a service provided by professionals in the communication business and will therefore make the most from whatever it is that you want to announce by following the guidelines below:

Reaching Out To the Audience

The fact that you have posted something on your website, or that you have published a new article, is not enough for your audience to get the message or even pay attention. What is necessary to really make a difference in your communication is to actually be able to identify and reach your target audience. This is hard to do because it doesn’t only involve specifying demographics but also understanding and knowing what your consumers want and how they are most likely to come across your publication according to their consumer habits.

Carefully Selecting Keywords

Effectively communicating something, as well as posting it on a website, doesn’t only mean that the content must be interesting but also that it has to have the proper keywords and phrases, located in a way that they are indexed and ranked by search engines. This is a tricky matter given the fact that placing the keywords too many times will be detrimental for the raking as well.

Seize the Moment

A good press release service will also most likely include some kind of video or image that is eye-catching to the reader. This serves a double purpose, on one hand it attracts the attention of the visitor but it also makes it stay longer on the site, where he will potentially find another interesting article and continue browsing. Also, if the content is interesting, the user might share it on some kind of social network making your single article reach a lot more people.

Don’t Blow Your Cover

A good press release should encourage the customer to get interested enough to reach out but without specifically sending the audience towards you. Instead it should encourage the audience to get to know you indirectly – like a magicians trick!

As you can see, it is a lot to cover, so hiring a professional service is always the best way to go.

The Truth behind Why You Need a Social Bookmarking Site

Ever since the social network websites started becoming part of our daily lives we have become accustomed to connecting with people we know and that we don’t know based on what we have in common – even if what we have in common is something we don’t like! This kind of open and public social profiling has also made a lot of people reach out to new horizons in search of things they didn’t previously know only because thanks to these links they were now in contact with new information or material.

The Basics

A social bookmarking website is where you sign up for an account and start saving different things you have found online – it’s like an agenda of things you like, but posted online. Once inside your profile, you can link videos, photographs, other websites, products, songs; and you can group them into different themes or subjects. After you have done this you can use them for your own personal reference, make them public or share them with specific people among your links or friends.

Once you have sent these to your friends or shared them with anyone at all, they are out there and they will probably reach hundreds or thousands of people. So how can you use to your advantage?

A Practical Example

Let’s say you sell, for example, musical instruments. You can build a profile, sort musicians into the brands of instruments they use and then share a link to those instruments on your shop’s online website, thus, promoting traffic to your site. If anyone likes a specific musician and links it to your bookmark, then it goes viral and attracts a lot of people interested in your website and your products.

How to Go About It

Social bookmarking is all about trying to detect what interests people your products’ are targeted at share or have in common, so that you can later make those things relate to your profile in order to promote whatever it is you are selling to that specific targeted audience. Of course, it all sounds easy on paper, but if you really want to handle it correctly, you should probably get some help from professionals in the business or you might scare your audience away.

Building Off-Site SEO by Blog Posting

One of the factors that contributes to your ranking score in online search engines is whether or not you have some external reference, or external links pointed at your site. This is called off-site SEO and it is supposed to be based on the fact that if your site is being pointed at, it must be because it has something interesting, which also builds up some credibility among users. The problem is that not all of these links will be good publicity so here are some issues to have in mind when trying to build off-site SEO by blog posting.

Not All Publicity Is Publicity At All

  • There are several reasons this phrase is true when it comes to blogging and back links. First of all, some search engines have banned blogs because of their publicity sales, so be careful and check who and where you are signing up.
  • Other thing to have in mind is to write articles that are really unique and that make you stand out from the rest – if your article is not unique it will probably be detected and ignored by search engines.

Be Careful Who You Rub Your Shoulders With

  • Along with these last point, try to have in mind that if your article is posted on a general interest blog it may have less relevance, but if your article is posted on an industry-specific blog it is more likely to be less unique.
  • Also remember that your article may end up on the same blog as your competition, or sensitive material which you don’t want your product or service to be related to, such as adult or political content.

The Promotion of a Promotion Is Not a Promotion

  • Finally, some blogs re post what other blogs have published, or they promote other blogs which creates kind of a “blog network”. Sometimes you will be tempted to participate in this, but you should know that when this happens, your article simply fades away in the rankings because the repetition ends up taking away its relevance.

These are a few, but very important factors you should have in mind when blog posting. If you can get your article to be unique, and on a specific unnecessarily over-promoted blogging network you will most likely start to see the benefits of off-site SEO in just a few days.

Small Business SEO Is Crucial For Success

Even if you are thinking that Search Engine Optimization (SEO) is not important for your business, or investing in it is pointless, because of the size of your company; you are wrong. It doesn’t matter what size your company is because what it really comes down to is to whether you will have an online presence at all or not.  Small business SEO is crucial for your online success, since without it your website will not be ranked nor found when a user is using search engine to find a business or shop like yours.

Parts and Pieces

SEO is not just an acronym or something you paste or post on your site, it is a process and a design requirement as well so here are some of the things your hired SEO professional should be doing:

  • Finding the appropriate keywords and locating them in your sites’ articles, headers, labels and tags, while keeping in mind usability and functionality without undermining readability.
  • Improving your website’s loading time so that your visitors don’t go away before they can actually read or interact with your content. Users don’t have patience and you will have to take this into account.
  • Measuring the Return on Investment of your economic efforts in order to know if the campaigns are really driving traffic to your website or not – in order to fix whatever it is that can be better.
  • Researching your websites reputation is also something else SEO experts can do. It is very important that your site is reputable and credible.

Benefiting From the Experience

The true way to benefit from small business SEO, managed by a professional is the capability to analyze the information that you are not being able to see at the moment in order to make your audience bigger and bigger. Once you have achieved that it is only a matter of time until visitors become customers and customers turns your business upside down with orders – which means money in the bank!

So let’s just say it again: your business’ size does not matter when trying to sell online or have an online presence. What matters is the layout, keywording and configuration of your site in order to rank high up on search engine’s search results.

The Advantages of Local Internet Marketing

Having a business is filled with challenges to overcome in order to be successful, but the primordial step for success is standing out from the competition. If you can separate yourself from the rest of businesses offering similar products or services, you are already on the right track, but how do you do this? We believe the proper way to accomplish this is hiring a local internet marketing company, but don’t trust us just because we say so. Below you will find three reasons why we believe this to be true in the local economy.

Hire Local

When looking to develop a great marketing campaign people tend to look after mega internet marketing agencies based solely of the success of the marketing agency itself, but they don’t really know how or if their projects have had the expected effect. When hiring local internet marketing agencies you can see the projects they have worked on and relate to the businesses they have worked with in order to know if they will be able to develop a good marketing experience for your business without having to pay expensive retainer fees which can go from five to ten thousand dollars a month.

Local Agencies Are Familiar with the Local Market

By having worked on projects in your area they are familiar to your local economy and to your local market from suppliers to customers and your competition. Other companies may be able to study or investigate how your market is made of but no one will understand it like someone who lives it and breathes it every day.

Impacting Your Local Economy

As a local business you are interested in the well being of your local community, as it is where your customers will potentially be coming from. Hiring local is a great, less expensive way to give back what you are trying to develop for yourself, and that goes a long way when it comes to corporate image.

We believe these are three very important points when looking to hire an agency for your marketing needs, and we hope to have shed some light and perspective why: it will fit your budget, you will understand each other better, and you will be investing in your own economy.

Affordable SEO Is Not Hard To Find

The article below will cover the basics on finding an affordable SEO service that suits your every need. Generally people tend to think SEO is expensive and unnecessary, but this is not really the case. Finding a company that is specialized in the matter is key for a successful development but it is very important that you cover the steps below in order to put your money and your site into the right hands.

SEO is Costly: Truth or Myth?

The real lie would be to say that SEO is unnecessary, and once you understand this as a starting point for development we can guarantee SEO is not costly at all but really the other way around: it would be costly not to invest in SEO.

What to Ask From Your Supplier

Every project and every site is different from each other, and requires different and special attention; so before you sign up at any supplier make sure that they will go a long way in order to achieve what they promise. Sometimes this will mean that they optimize your site, but some other times it will also require article submissions or presence on social websites and this is not a fact to undermine.

Working with Us

Working with any SEO supplier will mean developing a relationship between the two companies, and this is because the internet is organic and changes every day, but also because your site needs to be updated and every update must contemplate SEO strategies for it to be relevant online. We understand what you need, and are in the business for the long haul – that’s why with us you can get complete affordable SEO coverage without having to pay any extra money.

There are many companies which don’t take interest in the clients they serve besides charging a monthly fee. But that is not us: We understand our clients and know how important their business is to them so we take the time and dedication to guarantee your site’s success in developing the proper, affordable, online presence.

Here’s How Website SEO Can Get Money in Your Pocket

Back in the day where internet became a medium for users to get information about a certain topic it was enough to build a website in order to establish an online presence. As years went by websites became a common standard for any business out there, and today having a website just won’t cut it. You need to invest in website SEO in order to gain a reputable online presence. Below you will find some of the benefits that explain how this, and this only, can turn your business around and fill your pockets with some solid cash.

Increasing Your Traffic

By developing a site taking into account and investing into website SEO you will find that your traffic increases exponentially. This is because when a site has the correct design and keywords it increases its visibility on search engines. Therefore, increasing your traffic will also give you visibility and credibility which will in time create permanency and a reputable image to your users to turn them into consumers.

ROI

An acronym for “return on investment” is the primordial stepping stone in many professional SEO companies and there are lots of testimonials that can back this point. Putting it simple, this just means that if you can’t get users to your site by ignoring search engine optimization, your website will just be as useful as a sign on the local drycleaners. But on the other hand, if you get your site ranked up high in search engines, you are likely to see a profit from the investment in a couple days time – which is just what it takes for this investment to impact your site’s traffic.

It Is Not Expensive

If you take into account the cost of setting up a website, you will find that developing proper SEO is not costly. You may even think it is an unnecessary expense but it will make the difference between success and failure – and that is certainly not affordable for any business. However, you should hire professionals in order to do it properly. Website SEO is a process, but it is also an art, so don’t hesitate to put your site on the hands of those who can make it your best site ever.

Gaining Organic SEO: The Basics!!!

When wanting to gain an audience online, it really doesn’t matter what your content is about, or if the design of your website is eye-catching anymore. Up until a few years ago, the only and most relevant way to attract attention from the search engines to your site would be to pay a group of technical gurus to cheat your way into the charts by finding the way to work the search engines’ ranking algorithm. Luckily for users today and for developers as well, search engines have noticed this and now demand a whole different quality for your site to be listed.

Five Keys to the Kingdom

There are five things you need to achieve from your website’s configuration and behavior in order to rank high up in search engines. These don’t work separately, but as a whole to gain organic SEO:

  • Your content needs to be relevant: sites which don’t carry unique proprietary content are ranked much lower than sites that have stolen or that only refer to content generate by another site.
  • In order for the search engines to know what your site is about, you need to locate titles and labeling, as well as proper keywords into your site and highlight them in some visual and/or coded manner.
  • When everything is said and done, two websites on the same subject might tie scores for a position in the search engine, and that is where the presence in social websites makes the difference.
  • But the image must also convey a thought-leadership position in order to be taken seriously
  • External Links will also be key to your site’s ranking, but at this point, if your site can comply with the previous four points it will most surely be a landmark on the internet for the subject at hand.

Don’t Try This At Home

But even if it doesn’t you really need the help of a professional SEO specialist to get it right. It may sound simple at first, but they are the only ones who truly know how a search engine will rank your site and how to optimize it to gain some new customers. It will surely heighten your potential working around them as they are a marvel to see, but only they hold the secret on achieving true organic SEO.

Top Seven Tips for Local Internet Marketing

If you are an owner of a local business and highly depend on local internet marketing, then one thing you will know for definite is the importance of keeping your site on top amongst search results. In order for this to be possible, you need to work on search engine optimization (SEO), so read on and discover some important tips to how you can go about doing this.

Meta Tag

The first vital step for all websites is ensuring you have the Meta tags set up that contain the vital keywords, which people can use to find you. You may also want to include a top keyword within your domain name; this has proven to be very effective for SEO. With Meta tags, these ensure that search engines rank your site correctly and for the right keywords.

Content that is Relevant

Relevant content is always given first priority by search engines. More than anything, the quality of the content is usually given more importance, which is why it is necessary that you have relevant content that can increase the chances of your site being ranked amongst the top. As well as relevancy, your content must also be useful, as you certainly want the reader to come back after their first read.

Social Media

Local internet marketing with social media is an effective way that can be used to attract new customers. With this method, you can easily create a variety of links through social networks such as Twitter, and Facebook, etc. More importantly, you can build trust and form relationships with your customers.

Link Wheel

These are a group of websites interconnected to one another. The idea behind link wheels is to enhance the search ranking of your website by using a variety of websites that are consistent with each other.

Blogging

If you form a blog, individuals that visit your site can easily leave messages and comments. You can also share your expertise via your blogs and link them to your website, which will generate more traffic to your site.

You may want to try these methods of local internet marketing and take your online business beyond your dreams.

Tips for Mobile Website Design

If you have a website for your business, then you have half the success, which leaves the other half that you can obtain with a mobile website design. Due to the increase of smartphones and smart electronic accessories, businesses need to have mobile websites as these gadgets are used more than laptops and PCs. The mobile website design is completely different to that of a regular website, which is why you need to go about this a little differently. Two things you need to ensure is the interface is suited for touchscreens and the content loads quickly. Read on and discover some fascinating tips to create a mobile website design, which will help you get a vast amount of visitors.

Tip One

It is important you keep the content both concise and simple. This is because smartphone users are less likely to have patience or the interest to look at extraneous content. It is important you consistently go over your site so any taps or swipes that are not essential can be eliminated. You need to ensure that your mobile site gives users what they are after. This usually includes things like online booking, maps, and contact details, etc. If any useful information is lengthy, you can always redirect the user to your main website.

Tip Two

The second tip is to decrease the number of images you have, as these only take up so much space and are not very useful. You can also decrease the amount of forms that need to be filled out, by limiting the number of fields. This is because smartphone users dislike doing such things on their device due to the small screen and keypad, which results in several mistakes.

Tip Three

Your mobile site must have the same look as your main website. This includes things like the color, etc. and the logo needs to be included somewhere.

Tip Four

Finally, remember to keep enough space between the buttons, as you do not want someone getting annoyed by clicking on the wrong buttons each time. If you wish to increase the clickable area for users, you may also want to make an addition of a certain amount of padding to the buttons.

The Advantages of Targeted Email Marketing

If you are a modern company looking to attract the attention of new potential customers, you may want to consider using <a href=”http://www.seo911.com/targeted-opt-in-emails.php“>targeted email marketing</a>. If you use targeted email lists, not only is this way both successful and cost-effective, but also extends the reach of your business and draws in new customers. The majority of organizations and companies that are beginning targeted email marketing campaigns not only face an increase in profitability, but also client database.

Targeted Email Database and Good Interaction

If you choose to combine targeted email marketing with several other activities, for instance drawing new visitors to your website, then it may be to your interest that owning a targeted email database means you will get a chance to know your audience members.

Is a Business Email List Quick and Easy?

If you create a campaign, you wish to send to individuals on your business email list, you will have to take some careful planning and thought, as making use of the targeted email database is a process that is both quick and easy. Due to the huge availability of email marketing software, you can easily deliver campaigns to the individuals on your email lists in a matter of minutes, which is a very important factor when you are in the middle of contacting recipients on a business email list who want information that is both rapid and relevant. This can also apply to an email database of customers, which allows you to open a dialogue with consumers instantly, which could take up to weeks or even months if you choose to use marketing methods that are more traditional, such as direct mail and advertising.

Targeted Emails are Measureable

As an owner of a business, you know the importance of tracking measure and evaluating any promotional campaign you choose to undertake. This is another reason to why sending out targeted campaigns is very valuable. As well as being easy to do, this is also very easy to measure. You can easily measure this approach by tracking the number of responses you receive from those on your email database. Even negative feedback can help you understand the needs of your consumers and give you valuable insight.

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