Archive for the ‘Organic SEO Marketing’ Category

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The Right Way to Get Backlinks

Saturday, February 27th, 2010

A backlink to your website serves a few purposes. It provides search engines with the ability to find your website on the internet by following preexisting sites to yours. It also allows search engines to rank your website based on who else is willing to link to you. And finally, it allows people to find you by following links from other sites.

Most marketers will tell you that any publicity is good publicity but in the case of backlinks, it’s not exactly true. There are a few types of backlinks which can damage your websites reputation. Paid links, for example, can be fatal for your site. Most search engines look very badly on websites who use this type of service. Link farms are another type of bad publicity. A link farm is a series of websites linking to each other in hope of raising the PageRank of each site. Google’s web spiders can detect a link wheel and often will not list your site on their search engine.

The best links between websites are the honest ones. These can only be made by having a quality website. In order to have a quality website, follow these steps:

Write quality content. All it takes is to practice writing. You will eventually improve your skills after doing some blog posting.

Promote good content. When writing your content, include a few links to other good content. Even if your content is not well-written, your readers will give you credit for providing good content by linking to good content.

Support good content. Do some reading, and once you find some related content that’s of good quality, comment on it. This is very similar to forum posting. Just include a link to your website in the comment.

Contribute to the internet. The easiest way to get a large amount of backlinks is to contribute something useful to the internet. By blog posting quality how-to articles or offering a useful service, contributing to the internet in a useful way will build major traffic.

Building quality links from other websites takes a lot of time but by providing  a quality website, backlinks will happen on their own.

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How to Distribute Articles to Create Backlinks to Your Blog

Wednesday, February 17th, 2010

If you want to attract visitors to your website while giving them a good idea of what your website is about, then article writing and distribution can help you achieve both of these goals.

An article directory is a website that hosts thousands of articles covering multiple topics. Articles are written and submitted by their authors in hope of webmasters finding them and displaying them on related sites.

It is important to provide quality articles to help the webmasters choose the best content for their websites. Articles need to be informative and free from sales pitches. After a reader decides if an article is useful, they may visit the website you listed in the article in search of more information.

Webmasters go to article directories to shop for content they feel will meet the needs of their readers. Submitting articles to directories will therefore increase the exposure of your website. The key is to submit quality content to give webmasters what they are looking for.

When writing articles, take a few things into consideration. Be sure the writing is done in an easy to understand format. The articles should provide good information and leave the reader wanting to learn more. Also, try to use a friendly and informal tone.

A few things to take into consideration while choosing which directories to submit to are the Alexa page rank, which indicates how popular the directory is, the Google page rank, will give an indication of the quality of the links the directory will attract for your site, and the comments and reviews found after doing a general search about the article directory. Reading other users comments will help in choosing which directories are worthwhile.

Here are a few article directories that are highly ranked are Ezinearticles.com, Articlesbase.com, Buzzle.com, Goarticles.com and Helium.com. These directories are the top 5 in rankings on both Alexa and Google page ranks.

Article writing and distribution quickly spreads your business or blog to thousands of readers within a short time. While it is a fast and easy way to do local internet marketing, it largely depends on the quality of work that you submit.

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Utilizing Proper Ad Placement to Monetize a Website

Thursday, January 28th, 2010

Not to be confused with first page placement, which is the process of getting your website to rank on the first page of a search engine, first page ad placement utilizes key areas of your web page to gain clicks on your advertisements. Advertisments on websites may look distasteful to some, but it is a great way to offset the costs of hosting and managing a website. Another way to use advertisement space would be to create your own ads and place them on your site. This can move your traffic to certain areas of your website, where you may be selling a product or offering a service. Here are some tips to place ads properly on your site.

While many bloggers and SEO consultants recommend that you place ads in your sidebar, advertisements placed below the post title and above an article have a much higher success rate in receiving clickthroughs. Placing a text ad here makes it blend into your site, while an image ad will most likely irritate the reader.

Mentioned above, sidebar ads do not get a high clickthrough rate. Placing an ad at the top of the sidebar does. By blending it in to look like it’s part of the navigation, it will receive a large amount of clicks from visitors.

Another place commonly used is below your post. If you place ads below your articles, make sure it is directly below the articles. Using text links, so they look like a list of related links, will create a large amount of clicks.

Many websites offer products and SEO services and using advertisements on their own pages can give a substantial boost. Creating backlinks throughout posts or placing image ads in the sidebar “funnels” visitors into certain areas of the website.

By blending in your advertisements with the rest of your site, you can guarantee a high rate of clicks on your ads. Make sure the ads are related to your website, else nobody will be willing to click on them. By using these advertisement tips, your website can effectively pay for its PPC advertising and even its hosting costs.

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How Optimizing Your Blog Post Titles Can Increase Your Traffic

Monday, January 18th, 2010

Many websites will tell you to fill your blog post titles with keywords to make them more search engine friendly. While this will increase your rank on search engines, it won’t do much to entice visitors from social media sites or other referring sites. Basically, your post titles need to be optimized in accordance to how you do your internet marketing. Let’s go over your two major audiences and discuss how to optimize your blog posts.

Search engines, like Google or Yahoo!, are a major source of traffic for websites. While proper website SEO can and will create traffic for you site, post titles and proper keywords are the main way to increase your search ranking. Search engines use complex algorithms that determine the page rank of your website based off of several optimization factors. In order to rank high on Google, you must focus on using keywords in your titles, rather than catchy and creative titles. This is strictly to be recognized by the algorithm as relevant information to the search.

The other major source of website traffic would be from social media sites, such as Twitter and Stumbleupon. Marketing to these internet users is entirely different than ranking in search engines. You need to keep your titles short and sweet, while also making them interesting and appealing. These are strictly human visitors, not bots, so you must market accordingly. Include keywords that would interest visitors, instead of focusing on keywords that they would likely search for. Creating a catchy title that tempts them to visit your website is the key here.

There is a great tool for blogs built with Wordpress called the Platinum SEO Plugin. This plugin lets you define an additional title for every page, so you are able to create a title for both audiences. This is an easy and effective way to optimize your titles, and allows for an easier time marketing your website.

Internet marketing and website SEO can be difficult tasks to undertake, but there are SEO professionals with the knowledge and talent to do it for you. Depending on your blog or website’s purpose, you may want to reach your visitors as fast and effectively as possible, without having to trial-and-error your way to getting traffic.

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Social Media Marketing: Using Web 2.0 to Drive Traffic to Your Blog Part 2 – Social Bookmarking

Saturday, December 19th, 2009

Following up Part 1 of this series on Social Media Marketing is Social Bookmarking. From Wikipedia, “Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them.”

As a tool for web developers, social bookmarking allows your website to listed by topic along with thousands of other sites on popular pages visited by hundreds of thousands of users. With proper techniques, you can increase your pageviews by the thousands, and maybe even be featured on the front page of the website. Listed below are the most popular social bookmarking sites.

1. Twitter – Twitter is so popular that it was featured as a separate blog post on this site.

2. Digg.com – This technology-based social bookmarking site has over 30 million monthly visitors.

3. Yahoo! Buzz – Similar to Digg, Yahoo! Buzz ranks content based on votes. The more votes you obtain, the higher your ranking, and the higher your traffic. While they both rank content on votes, Digg also bases ranking on the rate of the submitter and their quantity of friends on the site. Yahoo! Buzz bases ranking on search-term popularity and what the current trend in reading is.

4. TweetMeme – TweetMeme takes all of the popular links from Twitter and determines which ones are the most popular. It also counts the number of times a link is retweeted.

5. StumbleUpon – Stumbleupon combines a social bookmarking site with a toolbar for your browser to quickly rank sites and find new websites.

This website contains the top 20 most popular social bookmarking sites listed by monthly visitors.

After choosing which sites you would like to submit to, the next step is to create accounts on those sites. After signing in, simply submit a new site. Here are some tips in creating a quality review of your site.

Many websites and blogs go unnoticed on these types of sites simply because their headline is not catchy enough. Your headline is usually the only thing users will see from your website, so your efforts in providing a good headline will effect your page views.

While the headline is important to draw attention, if you want to keep that attention you must write a meaningful description. Be sure to keep it short, as most bookmarking sites limit your description’s length. Make sure that you submit your site to the proper category. Social Bookmarking sites usually include a General or Miscellaneous category, and since these fill very fast, your chance to get noticed quickly decreases.

It is best when other people bookmark your site to social bookmarking sites, so make it easier for them by including a bookmarking button at the end of your articles. Here is a link to add social bookmarking links to your articles.

Although submitting your links to social bookmarking sites is the most important step, an often overlooked one is to maintain your profile on those sites. Become an active user on the sites and submit other interesting articles and websites. Respond to comments left by other bookmarkers. One final tip is to focus on getting your ranking up on one social bookmarking site after submitting it to a few of them. If a post is popular on one of the major sites it usually becomes more popular on the others, so it’s best to stay focused on one at a time.

Using these steps, you will create valuable backlinks to your website and increase your overall SEO.

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Social Media Marketing: Using Web 2.0 to Drive Traffic to Your Blog Part 1 – Twitter

Wednesday, December 9th, 2009

Social Media (or Web 2.0) such as Facebook, Twitter, and Digg contain a surprisingly powerful tool for websites. Having a strong presence in social media extends your reach to potential visitors and clients. By using these tools, you will see a major increase in traffic and create a new way for social engagement to take place on your site.

Twitter is a microblogging service that allows users to participate in discussions with thousands of other users. Simply by creating an account, following other users, and sending a “tweet” you have informed users of your web presence and allowed traffic to reach your website. Twitter clients, such as TweetDeck and Hootsuite make using Twitter a lot easier. Here are some tips while tweeting to create value in your posts.

Ask a question relating to your site. If you are offering a service, ask what others think about your offer and provide a link. Use a URL shortening service such as Tinyurl or Tiny.CC for your links.

Remark on the comments you receive. Try to create a conversation with other users. While selling yourself is important, blatantly spamming links will quickly get you un-followed by other users and will diminish your traffic. Having a sense of humor and helping others with your tweets will show people your good nature and will make them more likely to click your link.

Make sure you are continually looking out for new followers. Follow people with interests similar to your website or blog and try to start a conversation with them. If you have a lot of users who aren’t responsive, simply un-follow them. Hootsuite offers a mass-unfollow tool.

Creating a strong web presence through social media will not only get your website traffic but will give you a lot of quality feedback on what is expected from your website or blog. Using these tools properly can get you thousands of more visitors each month.

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Determining the Best SEO for the Type of Company that You Have

Friday, November 20th, 2009

Local internet marketing is a great way to improve the sales lead of a company since it uses the internet to reach a large number of clients globally. It employs a lot of strategy such as targeted email marketing wherein prospective clients are sent emails that contain information about the product or service that they sell. Only people who somehow share the same interest will be sent an email.

Often times, this comes as newsletters from websites that you have made a subscription. Another way of  improving the revenue of your company suing internet marketing is through the use of search engine optimization (SEO).

What is this SEO? Search Engine Optimization employs the use of relevant keywords for search engines to find your website. What is good about this is that the more relevant your keywords are, the higher the ranking of website becomes. This will be reflected having your website at the top of search listings on search engines like Google, Yahoo! and MSN.

There are two types of SEO. These are Organic  SEO and PPC Management. So given these two types of SEO, how do you chose which one of these SEO are relevant for the type of business that you have? It is fairly easy. However, let us differentiate first what are the differences between these two SEO.

Organic SEO needs for you to pay an SEO company a monthly fee so that they can maintain your ad campaign. It is not a click-through based system unlike PPC Management. This means that you will not pay the number of clicks that a prospective clients makes when visiting your site for organic SEO.

Further, this means that no money was put to waste for unnecessary clicks made by a visitor who just happened to pass by your site. The fee that you have paid for organic SEO includes the maintenance of your site, as well as constant revision of your keywords if the keywords are no longer significant. Even if there is no conversion of the click-through rate for this SEO, the fee is somehow relatively bigger.

However, organic SEO is really effective. Since, people tend to visit these sites more often than once with pay-per-click system. This works well for big companies.

Given this fact, you might think that the organic SEO is by far the best choice. In contrary to that, if you own a very small company, then this SEO is not good for you. A PPC Management SEO can be used if you are running on a very low budget since it only allows you to be more active until your budget run out. This is a practical way of employing SEO.

The type of SEO to use really depends on the type of business that you have.

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Ways to Improve Your SEO

Tuesday, October 27th, 2009

Maximizing the capability of your Search Engine Optimization (SEO) is a great way to improve traffic to your website. Moreover, as an Internet marketing strategy, SEO mainly considers how search engines work and also on the statistics as to what most people search for. In order to optimize your website for SEO, you need to consider editing the contents of your website as well as the HTML coding to increase the relevance of your site to specific keywords and also to remove barriers to the indexing activities of search engines. Easier said than done, right? Wrong!

There are actually easy ways that you can do to improve the traffic to your site. If you are equipped with the technical know how on SEO, then you can improve your SEO on your effort. If not, then it pays to have someone to do it for you.

The first thing that you need to do to improve traffic is to use correctly formatted URLs. To bring traffic to your site, avoid using too much underscores otherwise, the major search engines like Google to see words in the URL string as one big word thereby people normally won’ be able to see your site. To remedy this, you need to use dash instead of underscores.

Writing concise and focused meta description is also a great way to improve traffic to your site. The meta description is a tag that goes in the head section of your webpage which contains information about the website.

Of course, most people also use Wordpress, like for their blogs. If you are using it, then it is important to use a Robot.txt file on your site so that you won’t get into trouble with different search engines. Another thing that you can do is to optimize your title page. In creating your title, especially for article directory submission, you need to use only the important keywords within the first 60 characters of your title page.

To make your site more visible to prospective clients, you need to create an XML Sitemap for your site to easily inform search engines about the new pages on your site. Moreover, sitemaps also allow search engines to find and index pages that they might not find otherwise. You can use the site map generator at XML-Sitemaps.com to give you free XML sitemaps to your website.

These are some things that you can do to improve the traffic to your site. Improving the traffic to your site is not a one size fits all ,so all of these methods are worth a try.

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Article Writing and Distribution can Improve your SEO

Tuesday, October 20th, 2009

In this day and age, the internet plays a very big role in creating avenue for business owners to advertise their products and services to a wide spectrum of audience.  Most company and business owners,  big or simple, however, always consider enlisting help from SEO companies to manage their advertising campaigns.

Of course, an SEO campaign involves using relevant keywords and phrases, so that search engines like Google, Yahoo! and MSN can see your website. These keywords are  carefully selected by content writers. The more significant the keywords are, the more likely the search engines will be able to see your website. Both organic SEO and PPC Management employ the use of relevant keywords. The difference is that organic SEO does not require you to pay for the number of clicks, which prospective clients can make in your website. PPC Management, on the other hand, requires you to pay for every number of clicks made by clients to go to your first page placement or landing pages. Depending on what type of business you have, you can choose either of the two to improve your ad campaign. You can seek help from SEO companies to help you decide which SEO will work for you.

However, how will search engines detect or read the contents of your site? The use of article writing and distribution will greatly help the ad campaign of your website. This means that, the more articles you write and the more you distribute it on blog posting and forum posting sites, the easier it is for search engines to recognize your site. You need to make sure that the content of your articles are relevant to the keyword that you have created. For article writing, you need to create a lot of articles, everyday, to make it relevant. With this, some companies and business owners house their own pool of writers to make the articles to be posted on their website.

These articles are then posted on weblogs like Wordpress and BlogSpot or forum sites, like the ones from Microsoft. These are great ways for search engines to find your site, easily. However, the key here is to always include relevant keywords and phrases, to make it easier for search engines to locate your site.  Article writing and distribution is a great way to increase the revenue of your company.

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Targeted E-mail Marketing is a Great Way to Entice Clients to Buy

Tuesday, October 13th, 2009

Internet marketing provides an avenue to sell products and services over the internet. Today, the internet provides a great medium help with the ad campaign of a certain company. A local internet marketing company can help with the ad campaign of a company and also allows the company to reach a number of audiences that might be interested in the product or services that they sell. There are a lot of ways to sell products and services over the internet. One way of selling products is through the use of targeted email marketing.

Email is a very versatile medium and the formats can range from a simple text to text with a rich media. These contents can be customized according to the recipient or a one-size fits all content. These email are sent to prospective clients that also share the same interest as with the type of business that most companies have. These often come in the form of newsletter that a client might have subscribed from a site when they registered from there.  However, there are lots of email abuses called spam emails which somehow make email marketing as a secondary means to advertise a certain campaign.

This is an example of how local internet marketing works.

This means that once people have encountered a website from searching for relevant keywords from a search engine, some of these websites require the clients to register to get the necessary information from the company’s website. Once already registered, the website will automatically generate an email message and will be sent to the email address of the client. It is rather clever but not all clients will want to subscribe to the news letter or to the products and services that a certain company sells. Targeted email marketing is one way to distribute articles in a form of newsletter. However, this is one of the great ways to increase the sales lead of a company aside from employing  organic SEO or PPC Management. Targeted e-mail marketing is one of the strategies to enhance your ad campaign. Other strategies that you can use are blog posting and forum posting to improve traffic to your website.

There are a lot of ways to improve the traffic of your site as well as generate revenues. If you only have the knowledge on how to optimize your site for your search engine, then the boundaries are endless when it comes to improving your site.

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