Are you missing out on Local Internet Marketing?

Another big way that companies are taking strides forward in SEO for their online business is by taking advantage of local internet marketing. There are a range of ways you can use your local area to to boost traffic, and increase your rate of return of traffic converted to customers.

Who should use local internet marketing? The relevance of attaching your local area to your web strategy has become more and more useful over the years. For some companies which sell from the website it can simply be a case of improving trust, having accountability, and customers preference for using local suppliers and so on.

For other businesses using local internet marketing is even more important, and this applies to none more than businesses which trade in store. Any type of business which is based in a retail premises, including businesses like restaurants are the prime candidate for making big gains by using local internet marketing.

What difference can it make?

In today’s culture if somebody wants something, whether it’s a shirt or a cheese burger, he’s sure to have plenty of choice in most local areas. He or she will often pull the mobile from the pocket, perform a quick search, and instantly he’ll see all the competition nearby with the option of GPS navigation to his or her chosen location. By utilising local area marketing you’ll become a competitor in this respect, and will begin to attract a new type of customer.

Ways of implementing local internet marketing:

– local keywords

Though it might be hard to compete with the main keywords that define your industry, by piggybacking the name of the city or town you’re based in in your keyword strategy you can pull in more traffic, and the right traffic.

– Maps

The way search engines work is constantly changing, and google now doesn’t necessarily need a local keyword to know where you are thanks to gps. If a customer simply types florist into their browser, a local map of the businesses will often be the first thing they see.