The most effective and affordable small business SEO tricks

If you’re considering making the investment in an SEO specialist to help to bring your online business up to scratch then it’s handy to know what you’ll get in return for your investment.

There are plenty of different packages out there offered by different firms, and many will give you a unique quote specifically for your business’ needs. Here are some of the main basic small business SEO techniques which most websites can benefit from though.

– be design savvy

One of the biggest turn offs for visitors to your website is a poor or over complicated website design. If your site is packed with menus on every margin, pop ups for joining newsletters, and bright colours everywhere then your user will quickly get fed up.

The best way to keep your user happy is with a clean, simple, easy to navigate website. Try to do away with unnecessary multimedia, especially anything that is on auto play.

– design for mobile

In the past few years web browsing on a desktop device has been overtaken by mobile browsing for the first time. This is certainly one of the major trends of the decade, and the importance of browsing and shopping online is only likely to move more in this direction.

Designing your website so that it can be viewed across devices with different screen sizes is called responsive design, and it’s so important today because users browse with different mobile phones, tablet devices, as well as traditional desktop screens. Missing responsive design means missing big chunks of your possible audience.

– long-tail keywords

The traditional tactic for using keywords involved trying to monopolise on the most popular keywords for your industry, today though things are a little more subtle. By researching longer, more specific key phrases you can bottleneck the most relevant searchers toward your individual pages.

– quality backlinks

Finally your web developer will work on building long-term high quality Backlinks with websites which will in time become your partners if things work well. The way this works is that if your business fixes bicycles, you will link relevant pages of your site to bike providers and so on, extending the usefulness of your site for your customers, through other websites.