4 Reasons Video Marketing Is The New Affordable SEO

There’s no doubt that people who are taking an organic approach to SEO are trying to find new ways to add value to the service that they offer. The market never gets any less competitive, and with more and more large companies throwing huge amounts of money at SEO, it’s important to be able to find ways to optimize which don’t always cost the client huge sums of money. Video Marketing is certainly one of the best ways to achieve this. Organic SEO companies are really using video marketing very heavily at the moment, purely because it is an affordable method of SEO, and here’s why that’s the case:

  • Better conversions. At the moment, having a video on your web page makes a browser 6 times more likely to convert to being a customer. This is just simple mathematics! Statistics also tell us that while only 20% of web users read all of the text on a page, but 80% will watch the same information being relayed to them through the miracle that is video!
  • Longer website visits. A user who views a video on a page is likely to stay there for two minutes longer than other users!
  • Video emails are more thoroughly read. If you are trying to persuade users, then sending an email with a video will help. Most marketing emails are read by around 20% of recipients, but if there’s a video included, it’s more like 75%.
  • If a picture paints a thousand words, then a video shoots the whole story. Put simply, video really does tell the whole story. For the sake of the space of a short article, you could have a whole video, which can be as expansive as you could ever wish for.

If you’re looking Affordable SEO then video marketing is the way to do it. It doesn’t cost the earth, and it is so effective given the cheap costs involved. It’s always a good idea to get the professionals involved though, or you could end up with something that is rather amateurish looking!